MAPSTED BLOG

Creating a Holistic Airport Customer Experience that Surpasses User ExpectationsCreating a Holistic Airport Customer Experience that Surpasses User ExpectationsMay 23, 2022

Airport experiences have evolved to alleviate passenger predicaments in a variety of ways. Many airports are weighing an unplugged approach to curb decision bottlenecks. All that in hopes to reduce the tribulations of air travel. The future of air travel, like that of any other industry, is dependent on providing a memorable customer experience.  We…

How to Create Exceptional Tenant Experience with Location TechnologyHow to Create Exceptional Tenant Experience with Location TechnologyMay 20, 2022

With the advent of smart buildings, flexible workspaces, and modern expectations on the part of tenants, the commercial leasing market has taken a turn into the digital future. We no longer just rent space; we contract a 360-degree user experience comprised of spaces and services. Occupants are no longer the subordinate in a landlord-tenant hierarchy;…

Using University Wayfinding to Create an Inclusive Campus EnvironmentUsing University Wayfinding to Create an Inclusive Campus EnvironmentMay 20, 2022

Getting lost on a large campus is stressful, whether you’re a new student, staff member, guest lecturer or a maintenance worker. Traditionally, physical signage has helped freshmen integrate into the campus ecosystem and save time when orienting with facilities and public spaces. In more recently times, adopting a university wayfinding software solution has become an…

Tech Trends 2022 – New Era of Indoor NavigationTech Trends 2022 – New Era of Indoor NavigationMay 14, 2022

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in Smart Location Marketing. According to IDC, there will be more than 41 billion connected devices worldwide by 2025. The market for indoor positioning and Indoor Navigation is estimated at $43.51 billion globally. In such a huge market, there…

Infrared Technology: Useful for Indoor Positioning Services (IPS)?Infrared Technology: Useful for Indoor Positioning Services (IPS)?May 14, 2022

First discovered in 1800 by William Herschel, infrared “light” is a type of electromagnetic radiation on the electromagnetic spectrum. It is invisible to the human eye, and it is mostly produced by heat. That’s why infrared has long been used in technologies like thermal imaging tools or in telescopes used by astronomers to study the…

Wayfinding in Hospitals: How to Improve It, What are The BenefitsWayfinding in Hospitals: How to Improve It, What are The BenefitsMay 14, 2022

Let’s face it, few places are more confusing and anxiety-ridden than airports and hospitals. Between the two, it’s probably fair to say that hospitals — or any sprawling healthcare facility, for that matter — take Top Prize in Confusion, Wasted Time, and Stress in most people’s experiences. When you consider the fact that a hospital…

Where do You Begin Your Search for the Ideal Wayfinding Partner?Where do You Begin Your Search for the Ideal Wayfinding Partner?May 14, 2022

You don’t always have to go around in circles looking for wayfinding partners for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show…

Bluetooth Indoor Navigation: Everyone Loves it, But is Love Enough?Bluetooth Indoor Navigation: Everyone Loves it, But is Love Enough?January 25, 2022

When it comes to indoor navigation systems and location technology, everyone seems to love Bluetooth Low Energy (BLE) beacons. The internet is overflowing with articles about how BLE beacon technology is the frontrunner in a sector that is already galloping along at an astounding rate. According to a 2021 article on Globe Newswire, sales of…

Airport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyAirport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyDecember 28, 2021

The world has developed in a manner in which innovation has been created throughout the long term. This advanced period that we are as of now living in has attempted to simplify assignments a lot simpler and all around made due. Since the time the world has turned its eyes towards portable and PC screens,…

The Future of Aviation with Indoor WayfindingThe Future of Aviation with Indoor WayfindingDecember 10, 2021

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important.…

What is Location Intelligence and How Can it Be Used by Businesses?What is Location Intelligence and How Can it Be Used by Businesses?December 07, 2021

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very…

Characteristics of an ideal university with an IPSCharacteristics of an ideal university with an IPSDecember 03, 2021

The education industry has come a long way from what it used to be years back. As technology has taken over almost every aspect of our lives, Its advanced developments are very much visible in the education system today. Especially when it comes to Universities and colleges, the best ones around the world have set…

Dynamic Mapping – Reasons Why Your Business Needs a Dynamic MapDynamic Mapping – Reasons Why Your Business Needs a Dynamic MapOctober 13, 2021

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Why Hospital Wayfinding is EssentialWhy Hospital Wayfinding is EssentialSeptember 30, 2021

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first-time visitors and patients, this heightened state of anxiety…

What is Geo Conquesting and How Does it Work?What is Geo Conquesting and How Does it Work?September 22, 2021

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

What is Audience Segmentation? How Can it Help Businesses?What is Audience Segmentation? How Can it Help Businesses?September 17, 2021

When you cater to everyone, you serve no one. The same can be true with marketing, when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and how you can use audience segmentation examples to get ideas…

Predictive Analytics in Healthcare: High- Value use CasesPredictive Analytics in Healthcare: High- Value use CasesSeptember 09, 2021

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic- descriptive analytics towards the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of simply…

How to Leverage Location-Based Data to Improve Conversion RatesHow to Leverage Location-Based Data to Improve Conversion RatesAugust 19, 2021

Leveraging location data is critical for any business. It doesn’t matter what the aim is- it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do with your business in this ever-increasing digital world will have a massive impact on your business.  Looking at business optimization means…

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