Consumers are looking for convenience, so ensuring
their needs are easily met at all times is key to
shopping malls' success
Mall owners and managers have started considering everything from ambiance to leisure and entertainment
that cater to a broad range of ages. Seamlessly increasing store and brand discoverability will likely improve
on customer service. While GPS does a great job of getting people to the shopping mall, it doesn't work
as well on the inside.
So many shoppers, especially those who shop in large interconnected shopping malls, might walk several
miles in any one shopping experience. They are forced to find their way around malls the old-fashioned way:
looking at wayfinding signs, asking directions, trial and error - not the most convenient way to shop, which
is one of the several frustrations shoppers face in the mall shopping experience.
Like the rest of us, a customer's most valuable asset is their time. So how can property managers optimize
store discovery inside shopping malls?
Bluetooth beacons have become popular for basic indoor location applications.
Many shopping mall property managers have spent a considerable amount of money to install and maintain
hundreds of beacons that send Bluetooth signals to shoppers' smartphones. But despite their popularity,
Bluetooth beacons are unfortunately too simplistic for most use cases, and their applicability is limited.
Another downside is the accuracy of Bluetooth beacons (within 3-4 meters) is not precise enough for many
applications. Furthermore, for it to achieve reasonable accuracy in large areas such as shopping malls and
airports, hundreds or even thousands of beacons will be needed.
Considering that each of which would require battery replacement after several months, the operational
cost will kill the business case.
Like "big iron" computers of the 1960s, Bluetooth beacons gave the global indoor location-based services
an early push. However, like personal computers (desktops and now laptops) that later replaced mainframes,
better technologies that provide higher, more reliable and real-time indoor positioning system accuracy,
Shoppers may never get lost in a mall again.
Next-Generation indoor navigation technology has emerged that is designed to help persons navigate
inside places traditional GPS-based mapping apps can't — think of it as indoor GPS, dynamic indoor Maps
for malls, airports, hospitals, and other large buildings where Google maps indoor does not work.
This indoor navigation technology provides more robust, reliable and accurate indoor navigation with lower
upfront, maintenance, operational and lifetime costs as compared to beacon-based technology. And,
most impressively, it does it without relying on Bluetooth or Wi-Fi signals provided by beacons or routers.
It does that by using advanced algorithms to process multiple measurements from inertial sensors that
are built into every smartphone. Like outdoor GPS, it then uses this information to plot a shopper's location
on a mall map and provide indoor navigation from and to any location in a mall.
As it relates to indoor navigation, what property managers need is a solution that provides stress-free and
efficient indoor navigation for shoppers.
In the indoor navigation market, solution providers have attempted to address the need with new indoor
positioning technology. But these technologies do not provide the necessary reliability as their reliance
on Bluetooth or Wi-Fi signals makes them subject to signal loss and battery disruption.
There is only one indoor navigation platform that lets users work OFF or ON-line to search for and
pre-select their preferred destination store locations and points of interest.
Mapsted patented indoor positioning system does not require Wi-Fi, Cellular or Bluetooth (BLE) connections
...it's FREE for shopping centers...plus it resides in the palm of a shopper's hand. It's the only hardware-free
handheld indoor navigation platform in the world and provides the world's most accurate Indoor
Understanding the fundamental changes in consumer shopping behavior, and predicting how they will
continue to evolve, is paramount to retail survival.
And with the proliferation of 'near me' searches, it is in the best interest of shopping centers and malls
to ensure that the convenience provided by indoor navigation technology like Mapsted are available
to their customers.
If you are a shopping mall manager or owner, who would like more details about this ground-breaking
indoor navigation technology and to see how you can adopt it for your mall FREE OF COST, contact us.
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