GITEX 2018with

Held annually at the Dubai World Trade Center (DWTC), the Gulf Information Technology Exhibition (GITEX) conference is the unrivaled IT forum in the Middle East

With attendees from more than 120 countries, enhanced technologies and innovations are prominently displayed across 7 buildings and widely diverse booths

For 2018, GITEX elevated the conference experience for its exhibitors and attendees by implementing a conference app and introducing handheld turn-by-turn indoor navigation

 

Efficient layouts and
time management

Held annually at the Dubai World Trade Center (DWTC), the Gulf Information Technology Exhibition (GITEX) conference is the unrivaled IT forum in the Middle East

With attendees from more than 120 countries, enhanced technologies and innovations are prominently displayed across 7 buildings and widely diverse booths

For 2018, GITEX elevated the conference experience for its exhibitors and attendees by implementing a conference app and introducing handheld turn-by-turn indoor navigation

Mapsted app at GITEX 2018

Mapsted was selected by GITEX and the Dubai World Trade Center to provide indoor location technology services at their 2018 event. This Canadian-based company has developed the world's first and only hardware-free indoor navigation technology

Mapsted provided the SDK or 'engine' inside the GITEX conference app that provided turn-by-turn real-time navigation across 21 halls and 4,000 exhibitor booths using no external hardware

App was downloaded and utilized by over 10,000 attendees and exhibitors. Of those visitors who used the Mapsted Navigation SDK, the average usage time was 55 minutes. This constituted almost 6,500 hours of time spent helping visitors interactively locate specific exhibitors during the conference

Marketing with Mapsted

Events can take advantage of the add-on
Marketing feature that Mapsted is able to layer
onto its SDK. This feature provides exhibitors with
direct-to-phone advertising based on known
visitor preferences and location
within the
conference (geo-fencing)

Since completion of the show, Mapsted is now
able to offer QR codes as part of their Marketing
program. Exhibitors can print their respective
QR codes onto their business cards in order to
automatically guide potential customers
directly to their booths

Analytics with Mapsted

A part of Mapsted's unique technology is the ability to accumulate data on a number of variables related to people who are using the conference app

GITEX took full advantage of this large cache of information to receive timely detailed analytics that ranged from visitor characteristics to heat maps and dwell times

The ability to analyze and learn from visitor location and habits is crucial to maximize the return of satisfied sponsors, exhibitors and attendees
- the key to increasing success of future events!

The FIRST to truly UNLOCK

the door to Indoor Location-Based Technology Services

Mapsted's Location Technology is deployed within some of the
largest shopping malls, department stores, grocery chains
and convention centers in the world

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