MAPSTED BLOG

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your…

If you’ve ever wondered what does “geofencing” mean, it is best explained through a real-world example. You’ve come out of Mercedes Benz with a brand new car and can’t wait to drive. It’s a luxury car, and you intend to enjoy every moment of owning one…. until it’s time to park. Leaving the car means worryingly…

Have you ever searched for service on the internet and been instantly provided with 3 different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past 2 years, we have seen a many brands ranging from malls to…

Radio Frequency IDentification (RFID) is widely used for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking on the supply chain. This technology plays a key role in pervasive networks and services. Data can be stored and remotely retrieved on RFID tags enabling real-time identification of devices and…

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be…

WiFi has become readily available in just about every indoor space, so it may seem like a logical default choice for indoor positioning systems, but it has security and accuracy setbacks. Nonetheless, despite WiFi’s downsides, with fingerprinting, sensor fusion, and security hardening, a WiFi positioning system is a good option for connecting indoor positioning systems. …

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. Prior to UWB Positioning, there were similar technologies referred to as a base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially…

From traditional compasses to smartphone GPSs, we have seen a huge transformation in indoor positioning technology. Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. According to Market Watch, the GPS Tracking Device market…

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is being seen in more and more verticals every day.  Today, we will explore how indoor…

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick and mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its…

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.