MAPSTED BLOG

The global exhibitions and events industry market is expected to reach $2.1 trillion by 2032. This represents a growth rate of 6.4% from 2023 to 2032. As this industry expands, new innovations are emerging to enhance and refine the experience. Digital mapping applications and indoor navigation system for exhibitions & events are quickly revolutionizing this […]

Nowadays, “location intelligence technology” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. […]

Ultra-Wideband (UWB) is a radio technology helping to transform the landscape of indoor positioning systems. This technology has the potential to help how we navigate, track assets, analyze retail business data and monitor behaviour within indoor spaces. If you are considering a UWB-powered real-time location system (RTLS), this blog will explore UWB technology, its business […]

Sam, a customer-centric business owner, aims to capitalize on the approaching holiday season by targeting individuals in and around his physical store. However, despite being a growing retailer, he struggles to optimize his marketing investment because much of the localized target marketing relies on Wi-Fi or other external hardware and software. Today, we’ll explore how […]

Asset tracking is fundamental in modern workplaces, and the role of tags has become pivotal in ensuring efficient asset management. The surge in their popularity is attributed to the increasing need for real-time management of assets in businesses. Inadequate asset monitoring poses risks such as loss or breakdowns, leading to potential catastrophic consequences and increased […]

It’s a given that physical assets are crucial for any business, but what’s not a given for many business owners or managers is how to keep track of those assets – until now. Having an asset management system that details what you have – where it is and whether it needs maintenance or replacing – […]

When exploring business asset tracking solutions, GPS tags may be an initial consideration. However, it’s essential to recognize a critical limitation: GPS asset tracking tags for equipment lack accuracy indoors. This aspect is particularly crucial, especially when a substantial portion of your assets are located indoors. In 2021, the GPS tracking device market was valued […]

Revolutionize your event management with a location-based indoor asset tracking tool. This technology-driven approach lets you track and monitor assets in real-time, ensuring nothing goes amiss in the hustle and bustle. Equip yourself with the right IoT asset tracking software, digital mapping and mobile-based location technology to precisely track equipment, furniture, signage, displays, vehicles and […]

In these times of social media, advanced technology and instant gratification, the topic of privacy is top of mind for many. It’s a rather tricky situation since most consumers thrive on getting personalized content when they want it and where they want it, but at the same time are also seeking a higher amount of […]

In the last decade alone, the world has grown by leaps and bounds technologically. Although it can be overwhelming at times, this smart technology allows us to do things we wouldn’t have been able to do without it. Such is the case with blue-dot navigation. In fact, Dr. Simon Banville, senior geodetic engineer, in an […]

As an exhibitor, trade show planning requires goals backed by a plan. An exhibit booth should have a wow factor while also providing attendees with useful information that leaves them wanting more. Looking for ways to make your booth stand out? Here are some tips to keep in mind when planning your next trade show: […]

You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show […]

Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.

Leveraging location data is critical for any business. It doesn’t matter what the aim is – it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do regarding your business in this ever-increasing digital world will have a massive impact on it.  So, looking at business optimization […]

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form […]

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks, […]

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]