Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

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Museums and galleries are fantastic ways to enrich our cultural understanding and education. By engaging with younger audiences, these institutions can help promote cultural appreciation and understanding, which is key to creating a diverse and inclusive society. Museums and galleries also need more youth visitors for their long-term success and sustainability. After all, these places…

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The term museum fatigue was coined back in the 1930s when research revealed that museum visitors’ interest in exhibits decreased as the duration of their visit increased. While the reason for this fatigue has been studied, no definitive reason has been found, and each person seems to have a unique threshold for taking in new…

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COVID-19 affected the museum landscape in a myriad of ways. The pandemic forced museums to close their doors to the public for years, which had a quantifiable impact economically and emotionally. But as the old adage goes, “when one door closes, another door of opportunity opens.” And for museums, that opportunity has included digitalization, offering…

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