Event Venue Navigation: 9 Statistics Showing Why Indoor Maps Matter

Big events succeed or fail on one thing: movement. When attendees can’t find their way inside a stadium, convention center or exhibition hall, frustration sets in fast. Vendors lose visibility, staff struggle and organizers watch satisfaction scores drop. That’s why event venue navigation has become a critical part of operations in 2025.

Indoor maps don’t just guide people—they improve safety, reveal traffic patterns and boost revenue. The benefits of indoor maps for venue navigation are clear when you look at the numbers. Below are nine powerful indoor navigation market events growth statistics proving why indoor maps matter in event venues.

Digital indoor navigation stats for venues

Market Growth and Adoption 

• The global indoor positioning and navigation market was valued at $20.38 billion in 2023 and is projected to reach $174.02 billion by 2030, at a CAGR of 37.6%.
• The indoor location market is expected to grow from $11.9 billion in 2024 to $31.4 billion by 2029, at a CAGR of 21.4%. By 2032, the indoor positioning and navigation market is forecast to reach $299.49 billion, growing at a CAGR of 42.63%.
• North America had the largest market share of indoor positioning and navigation solutions in 2024.

Event Venue Navigation Statistics

• Mapsted’s AI-enhanced indoor navigation systems can achieve positioning accuracy of under 5 meters in controlled environments.
• 92% of smartphone users aged 18 to 29 use indoor navigation-enabled devices.
• In research studies, about 25 participants generated approximately 190,000 (1.9 × 10⁵) eye-tracking data points for indoor wayfinding analysis.
• Research on IoT-enabled indoor navigation systems found that environments with higher comfort levels (such as optimal temperature) led to 12% greater user satisfaction inside venues. Customized, responsive feedback systems improved satisfaction by 18%.
• In wayfinding tests, about 75% of users followed recommended indoor routes, while 25% deviated—showing a strong but not universal impact on user flow.
• Eye tracking for wayfinding studies can achieve spatial resolution as fine as 0.01 meters and time intervals of 0.05 seconds during experimental navigation tasks.

Why Indoor Maps Matter in Event Venues

These numbers backed the benefits of indoor maps for venue navigation. They make events safer by managing flow in real time, improve attendee satisfaction by cutting stress and help vendors earn more by directing traffic toward booths. For organizers, the data itself is invaluable—event venue indoor navigation benefits and statistics help refine layouts, staffing and even pricing strategies for premium spots.

ROI of Indoor Navigation in Events

When organizers look at the ROI of indoor navigation in events, the picture is clear:

• Better crowd flow reduces staffing pressure.
• Vendors gain higher revenue through optimized placement.
• Satisfaction rises by up to 18% with responsive systems.
• Attendees spend more time exploring and less time searching.

The business case is as strong as the customer case.

Conclusion

Event venue navigation powered by indoor maps delivers precision, insight and measurable ROI. From market growth to satisfaction gains, the statistics prove that indoor navigation is essential for modern venues. Understanding the indoor maps importance at events and adoption now will lead the way in creating smarter, safer and more profitable events.

If you found this blog helpful, please read our blog on How to Transform Event Attendee Experience with Technology in 2025 or watch our video on Exhibitor Success with Mapsted’s One-Stop Shop Solution.