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Superior Accuracy With Location Analytics Tools

This technology provides comprehensive insights into customer behaviour, including popular areas, traffic patterns and visit duration to help identify areas for improvement and to develop targeted marketing campaigns.

Uses real-time data analytics to enable quick response to visitor behaviour changes, make data-driven decisions and improve the visitor experience.

PRECISE TARGETINGone metre accuracy

Optimize Your Space

Mapsted’s advanced traffic flow analytics help you attract more visitors to your site, increase profits, and create a safe environment for guests, visitors, and staff through the use of rich data and pattern visualization

Reduce Congestion

Encourage more efficient use of your facility. Using a detailed traffic flow analysis in your venue can show you where congestion and bottlenecks are a problem to seamless navigation and allow you to optimize your space to reduce them, making your venue more inviting and attracting more visitors to your business.

Increase Safety

Keeping your visitors safe on your property is an important consideration for business owners. Mapsted’s traffic flow analysis shows you where people spend most of their time in your venue, and how they interact with the space, allowing you to be prepared by putting safety protocols into place and allocating staff and security as needed.

Having real-time visitor numbers also gives businesses the opportunity to respond more quickly and effectively to emergencies and ensures they are better equipped to handle emergency situations.

Improve Traffic Flow

To attract more visitors to your business, your space needs to feel inviting. Crowded stores and long line-ups just encourage consumers to go elsewhere.

By understanding how people move through your space and analyzing any patterns, you can easily see which areas need improvement to create a venue people want to visit.

How It Works

Mapsted’s traffic flow analytics suite offers a wide range of data visualization tools to help you get the most out of your property

Heat Maps

Mapsted’s sophisticated traffic modelling software includes heat maps to give you a detailed picture of movement patterns throughout your property.

Use this advanced visualization tool to keep track of congestion levels over time to determine traffic patterns and make changes to your property to allow for seamless traffic flow, increasing safety and improving the visitor experience.

Real-time Granular Data

Leverage rich location- and behaviour-based data to understand how visitors interact with your space. By using real-time information, you can quickly react to any given situation and ensure visitors have a better customer experience with your business right now.

Optimize your space as needed, introduce new products based on customer feedback and demand, and configure booths or exhibits to ease bottlenecks and attract people to less-visited areas of your property.

Dwell Time

Understand where visitors spend their time in your space. By understanding which areas keep visitors engaged the most, you can optimize and drive traffic to other areas of your property to increase profits and maximize your space.

To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit

Mapsted Analytics

Frequently Asked Questions

Traffic analysis is the method involved with blocking and analyzing messages to find data from designs in correspondence, which can be performed in any event, when the messages are encoded.

Traffic flow is calculated by multiplying the measured density by the measured travel speed.

Foot traffic analysis gives detailed reports of the flow of crowds in a particular area. This helps in managing crowded spaces and improving customer experience.

Retailers can increase foot traffic by enhancing customer experience and making wayfinding easy in their indoor space. They can use analytical reports to improve spaces that get less foot traffic and attract more people.

Flexible Solutions Serving Any Industry

Location-based marketing adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events, and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors, and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get Started With Mapsted’s Innovative Location Technology Today

Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.

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