MAPSTED BLOG

As times evolved, technology behemoths have advanced a notch than one could have anticipated and one of the top-rung change-driven organizations in that order is Google. It isn’t just the world’s most-loved popular search engine, but also the maker of applications that ease our lives and one of which is a widely used navigation app…

With the increasing demand to improve how industries function at large, many kinds of technologies are being introduced to the market. But, whether it is workforce management or handling assets in a product-based industry, organizations have a lot on their hands. Consequently, this is the reason why the RTLS system was designed. So, we will…

Today, workplaces are evolving to cope with changing times and demand. Not only are more companies shifting towards a fully remote or hybrid working model, but they’re also evolving to create the most efficient setup for their employees. One of the most innovative solutions is office hoteling. According to a 2021 CBRE survey, 66% of mid-sized…

Airport experiences have evolved to alleviate passenger predicaments in a variety of ways. Many airports are weighing an unplugged approach to curb decision bottlenecks. All that in hopes to reduce the tribulations of air travel. The future of air travel, like that of any other industry, is dependent on providing a memorable airport customer experience. …

With the advent of smart buildings, flexible workspaces, and modern expectations on the part of tenants, the commercial leasing market has taken a turn into the digital future. We no longer just rent space; we contract a 360-degree user experience comprised of spaces and services. Occupants are no longer the subordinate in a landlord-tenant hierarchy;…

Getting lost on a large campus is stressful, whether you’re a new student, staff member, guest lecturer, or maintenance worker. Traditionally, physical signage has helped freshmen integrate into the campus ecosystem and save time when orienting with facilities and public spaces. In more recent times, adopting a university wayfinding software solution has become an affordable…

First discovered in 1800 by William Herschel, infrared “light” is a type of electromagnetic radiation on the electromagnetic spectrum. It is invisible to the human eye, and it is mostly produced by heat. That’s why infrared technology has long been used in technologies like thermal imaging tools or in telescopes used by astronomers to study…

Let’s face it, few places are more confusing and anxiety-causing than airports and hospitals. Between the two, it’s probably fair to say that hospitals take top prize in confusion, wasted time and stress. So how can we improve the way the overall patient experience? One of the most important ways is through effective hospital wayfinding.…

You don’t always have to go around in circles looking for wayfinding partners for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show…

When it comes to indoor navigation systems and location technology, everyone seems to love Bluetooth Low Energy (BLE) beacons. The internet is overflowing with articles about how BLE beacon technology is the frontrunner in a sector that is already galloping along at an astounding rate. According to a 2021 article on Globe Newswire, sales of…

The world has undergone continuous and sweeping innovation in this advanced era, making tasks much simpler and more convenient. Digital applications have become increasingly popular and significant since the world shifted its focus to mobile and computer screens.Now, it’s easy to shop, book tickets for a getaway, or search for topics of interest from the…

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important.…

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first-time visitors and patients, this heightened state of anxiety…

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

When you cater to everyone, you serve no one. The same can be true with marketing, when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and how you can use audience segmentation examples to get ideas…

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic- descriptive analytics towards the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting…

What Brick and Mortar Retail Stores Will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…