Customizable push notification, in-app notifications, and news feed updates will captivate your audience.
Most consumers use smartphones and mobile devices today. These are also the only tools needed for people to receive your ads. With Mapsted, you don’t need to buy additional external hardware such as beacons.
Location-based marketing uses target location. Geolocation marketing initiates the process of reaching out to consumers within a certain region making it easier to reach your target demographic.
You can increase your consumer reach based on location-data from smartphones and tablets. Using data from geofencing and a user’s location, you can send relevant ads for your business to persuade more customers to engage with your products and services.
When you tailor your ads to customers based on their exact wants and needs, they are more likely to take notice, increasing the chances they will purchase your products.
You can promote deals and send relevant ads during periods with less consumer activity to entice customers to check out your products.
When you send consumers ads and notices based on their behaviours, they are more likely to engage with your app and to visit your location.
Use location-based marketing technology to send relevant discounts and offers to customers most likely to buy your products and services through your location-based marketing app.Learn more
By gaining a deeper understanding of your customers, you can increase their engagement during every step of their buying journey.Learn more
When customers are nearby or actually looking at your products, you can send them highly relevant, timely offers, promotions, and notifications.Learn more
Use location-based advertising to send meaningful offers to your customers when they are most likely to act on them.Learn more
You can send relevant, personalized messages, promotions, and notifications to customers on the basis of their geographic location.Learn more
Increase brand awareness and send highly-targeted messages, ads and promotions to those visiting a competitor’s business to prompt them to visit your location too.Learn more
No matter where customers are in the building in relation to your business, you can send customized promotions, and notifications making sure they receive content with which they will be more likely to engage.Learn more
Location-based marketing is a type of marketing strategy using a consumer's geographic location to deliver targeted promotional messages or advertisements. It relies on the use of location data from mobile devices or other technologies to deliver marketing messages to users in a specific location, such as in a store.
A good example of location-based marketing is a retail store sending a promotional message or discount offer to a customer who is in the vicinity of their store. The message could include a special offer, such as a discount on a specific product or a coupon code that can be redeemed in-store. The goal is to entice the customer to visit the store while they are nearby and make a purchase.
There are several advantages of location-based marketing for businesses such as increased relevance, improved targeting, increased foot traffic, cost-effectiveness, and improved customer engagement.
There are several types of location-based marketing including geofencing, beacons, proximity marketing, location-based search advertising, and location-based social media marketing. Overall, the type of location-based marketing that a business chooses to use will depend on their goals, target audience, and the specific location or situation they are trying to target.
The future of location-based marketing is expected to continue to evolve and grow in the coming years. A few potential trends that could shape the future of this technology include increased use of artificial intelligence (AI), integration with other technologies, expansion into new industries, greater emphasis on privacy, and greater personalization. The future of location-based marketing is likely to be characterized by a continued focus on delivering personalized and relevant messages to customers, while also balancing privacy concerns and ethical considerations.
Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.