Organizing a trade show event can be a daunting task. There’s so much to think about. Trade show planning doesn’t have to be an exercise in exhaustion, however, thanks to a host of tech tools that can relieve some of the stress. Systems, apps, and software exist to help organizers plan, execute and measure an…

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As we enter 2023, the world has witnessed unprecedented changes and advancements in technology, communication, and business practices. With the rise of virtual meetings, remote work, and e-commerce, one may question whether trade shows still hold any relevance in today’s fast-paced and digital world. However, despite these changes, the answer to that question is not…

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Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless…

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Trade shows and exhibitions are often considered a necessary obligation in the business world. They are expensive to attend for both attendees and exhibitors. Many debates whether they are even useful in today’s digital world. But, especially post-pandemic, few can deny the value of face-to-face interactions. The energy a good trade show can create to…

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