MAPSTED BLOG

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

In the last decade alone, the world has grown by leaps and bounds technologically. Although it can be overwhelming at times, this smart technology allows us to do things we wouldn’t have been able to do without it. Such is the case with blue-dot navigation. In fact, Dr. Simon Banville, senior geodetic engineer, in an…

The word “sustainability” has been tossed around a lot lately, but it’s not just a buzzword anymore. Scientists have definitive evidence the earth is suffering from extremes in weather which has an effect on people’s livelihoods, the supply chain and business operations. The technological world in which we live might be able to offer some…

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility, and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas, and…

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving…

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has…

Hospitality establishments like resorts and hotels are no longer just places where people lay their heads on fancy pillows when they’re travelling or on vacation. Over the past few years, the hospitality sector has been continually changing and technology is playing a large part in its evolution. With hospitality technology trends growing as they are,…

Although the term “datafication” was coined back in 2013, it’s only in recent times that this phenomenon has been actively changing how organizations function and make decisions.  So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can…

There is a myriad of reasons why nursing is one of the most rewarding, yet stressful professions in the world. Nurses carry a lot on their shoulders and in doing so, often neglect their own physical and mental health which can result in problems like severe burnout, depression, anxiety, and other ailments. As healthcare administrators…

There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who…

During COVID-19, the use of technology in learning leapt to new heights. Virtual education was born out of necessity. The pandemic brought a new reality to higher education and changed what students expect from their professors as well as how both students and faculty approach learning and teaching. Decisions administrators in higher learning institutions make…