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Museum Big Data – How To Gather It and What Are the Benefits?Museum Big Data – How To Gather It and What Are the Benefits?May 09, 2023

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

10 Location Marketing Strategies To Promote Your Grocery Store in 202310 Location Marketing Strategies To Promote Your Grocery Store in 2023May 08, 2023

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

What Is Blue-Dot Navigation and How Can It Benefit Your Business in 2023?What Is Blue-Dot Navigation and How Can It Benefit Your Business in 2023?May 08, 2023

In the last decade alone, the world has grown by leaps and bounds technologically. Although it can be overwhelming at times, this smart technology allows us to do things we wouldn’t have been able to do without it. Such is the case with blue-dot navigation. In fact, Dr. Simon Banville, senior geodetic engineer, in an…

How Can Location Intelligence Help Sustainability?How Can Location Intelligence Help Sustainability?May 08, 2023

The word “sustainability” has been tossed around a lot lately, but it’s not just a buzzword anymore. Scientists have definitive evidence the earth is suffering from extremes in weather which has an effect on people’s livelihoods, the supply chain and business operations. The technological world in which we live might be able to offer some…

Agility at Work: How to Create an Agile Working EnvironmentAgility at Work: How to Create an Agile Working EnvironmentMay 02, 2023

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility, and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas, and…

What is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedWhat is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedApril 26, 2023

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving…

What Is Digital Trust and Why Does It Matter for Business?What Is Digital Trust and Why Does It Matter for Business?April 24, 2023

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has…

Hospitality Technology Trends Transforming Resorts and Hotels in 2023Hospitality Technology Trends Transforming Resorts and Hotels in 2023April 19, 2023

Hospitality establishments like resorts and hotels are no longer just places where people lay their heads on fancy pillows when they’re travelling or on vacation. Over the past few years, the hospitality sector has been continually changing and technology is playing a large part in its evolution. With hospitality technology trends growing as they are,…

What Is Datafication and Why It Is the Future of Business?What Is Datafication and Why It Is the Future of Business?April 17, 2023

Although the term “datafication” was coined back in 2013, it’s only in recent times that this phenomenon has been actively changing how organizations function and make decisions.  So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can…

How to Prevent Nurse Burnout in 2023 With the Help of Digital TechnologyHow to Prevent Nurse Burnout in 2023 With the Help of Digital TechnologyApril 12, 2023

There is a myriad of reasons why nursing is one of the most rewarding, yet stressful professions in the world. Nurses carry a lot on their shoulders and in doing so, often neglect their own physical and mental health which can result in problems like severe burnout, depression, anxiety, and other ailments. As healthcare administrators…

In-Store Marketing Strategies to Drive Sales in 2023In-Store Marketing Strategies to Drive Sales in 2023April 10, 2023

There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who…

5 Ways Technology Increases Student Engagement in Higher Education in 20235 Ways Technology Increases Student Engagement in Higher Education in 2023April 06, 2023

During COVID-19, the use of technology in learning leapt to new heights. Virtual education was born out of necessity. The pandemic brought a new reality to higher education and changed what students expect from their professors as well as how both students and faculty approach learning and teaching. Decisions administrators in higher learning institutions make…

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