Contextual Messaging

Contextual texting helps in providing relevant information to potential customers about various products and services that are easily accessible to them.

Contextual communication is defined as the bidirectional transfer of information between two parties where both sides are aware of the relational, environmental, and cultural context of the exchange. Simply put, it means that all entities involved know what the conversation is about.

The number one tip for creating powerful contextual messages is to understand the difference between “contextual” messages and messages that are too-close-to-comfort for consumers. For more information, please read our article.