Mapsted’s innovative hardware-free location technology works with our advanced audience segmentation and customer engagement platforms to help you create highly effective campaigns using advanced contextual messaging technology.
Using a shopper's current in-store location and information about the products or brands they're in closest proximity to at that moment, along with background information about their shopping habits and interests, Mapsted provides marketers with a complete customer profile.
They can then use that profile to send their customers timely, highly personalized messages in the right place, at the right time.
Understanding how customer behaviours, interests, location, and needs can change over time is critical when it comes to delivering relevant offers, discounts and messages that resonate with each consumer, and feel like they’ve been created just for them.
Consumers expect contextual and personalized messaging to go beyond just addressing them by name. Delight your customers with contextual messaging that draws upon their location, the type of mobile device they're using, the current weather, and the time of day.
Contextual texting helps in providing relevant information to potential customers about various products and services that are easily accessible to them.
Contextual communication is defined as the bidirectional transfer of information between two parties where both sides are aware of the relational, environmental, and cultural context of the exchange. Simply put, it means that all entities involved know what the conversation is about.
The number one tip for creating powerful contextual messages is to understand the difference between “contextual” messages and messages that are too-close-to-comfort for consumers. For more information, please read our article.
Location-based marketing adds tremendous value to many different industries including (but not limited to):
Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.Learn more
Keep shoppers in the “know” with the latest news, events, and deals happening around them.Learn more
Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.Learn more
Let shoppers know where they can find deals, send messages about events, and latest product news.Learn more
Personalize and send relevant notifications to patients, visitors, and staff.Learn more
Share live travel updates with passengers along their journey, ensuring they’re up-to-date.Learn more
Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.Learn more
Send personalized welcome messages and upsell related products in your gift shop.Learn more
Mapsted gives you the tools to generate successful business outcomes by gathering and leveraging the full range of consumer historical and situational information available to deliver highly personalized contextual messaging.
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Discover how retailers are using contextual messaging solutions to increase sales and attract new customers.