MAPSTED BLOG

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Leveraging location data is critical for any business. It doesn’t matter what the aim is- it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do with your business in this ever-increasing digital world will have a massive impact on your business.  Looking at business optimization means…

COVID-19 affected the museum landscape in a myriad of ways. The pandemic forced museums to close their doors to the public for years, which had a quantifiable impact economically and emotionally. But as the old adage goes, “when one door closes, another door of opportunity opens.” And for museums, that opportunity has included digitalization, offering…

Museums around the globe are coming of age, with more venues realizing how state-of-the-art museum technology enhances the visitor experience. According to the global museum sector online publication Museums + Heritage Advisor, technologies becoming standard in museums and heritage sites include innovations such as projection mapping, binaural technology, holographic displays, contactless donations, app guides, VR…

Digital wayfinding and interactive wayfinding software are quickly replacing the need for physical maps and signage for indoor navigation today, making digital wayfinding synonymous with intelligent indoor navigation. Here’s how this technology works and the benefits it offers. What is Digital Wayfinding? Whether you’re inside a building or on a sprawling campus with multiple permanent…

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very…

Location Fingerprinting – Pros, Cons, and Alternatives What factors would you consider when choosing an indoor positioning system provider? If you want to integrate a dynamic floor plan with a blue dot navigation provider, you need to ensure accuracy, scalability, and flexibility. Technology has evolved over the years and some have proven to be more…

How Does 5G Indoor Positioning Work? 5G indoor positioning uses the wireless communications infrastructure. The 5G device sends a signal to nearby 5G access points with a timestamp. The amount of data transmitted is tiny and uses virtually no bandwidth. Each 5G receiver gets signals at a slightly different time, and from there it’s possible…

You may have heard of grocery store indoor mapping. But do you understand what indoor maps are and why they are beneficial? To help, let’s imagine a familiar scenario: A shopper enters your supermarket and wanders through the aisles adding items to their cart. They want to try a new recipe and realize they’re unfamiliar…

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but…

What is a Patient Tracking System? A patient tracking system is really exactly as it sounds. It is a system that is put in place to monitor patient movements throughout their time in the hospital. Over the years there have been many different ways that clinicians tracked their patients, including pen and paper, spreadsheets, and…

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already…

Creating an immersive trade show display can set you apart from the crowd. A booth that is not interactive or appealing to the senses will remain unnoticed and is a missed opportunity. The solution? Planning ahead and brainstorming ideas with your team will help in designing and hitting your goals. Here’s How to Create a…

Gone are the days when employees drove to offices braving an ocean of traffic, inclement weather, and pollution. Office work is dead, some say whether or not it is true, the rise of a mobile-first workplace is no longer a myth. The revolution has begun and employee experience seems to be the focal point of…

When working in multi-company buildings or sprawling campuses, it can be difficult for students, employees, and visitors to find their way around. There may be a few signs, but it’s nearly impossible to navigate without asking for directions. Indeed, this is where indoor maps for enterprises can come in handy. Whatever the type of establishment,…

We’ve all heard of the term “data” in many situations from time to time and when it comes to business growth, data of all kinds can be of utmost importance. One of the most sought-after data-based innovations for physical businesses is indoor intelligence. With the help of an indoor intelligence company, many businesses are investing…

The lack of autonomy in buildings causes frustration for employees and visitors alike. Getting lost is common and frustrating, especially in time-sensitive situations. In addition, trying to navigate to a conference room without any direction can slow down employee productivity and reduce employee satisfaction. Plus, large office spaces have multiple departments and floors. So, interactive indoor…

As an exhibitor, trade show planning requires goals backed by a plan. An exhibit booth should have a wow factor while also providing attendees with useful information that leaves them wanting more. Looking for ways to make your booth stand out? Here are some tips to keep in mind when planning your next trade show:…