Mapsted’s advanced traffic flow analytics help you attract more visitors to your site, increase profits, and create a safe environment for guests, visitors, and staff through the use of rich data and pattern visualization
Encourage more efficient use of your facility. Using a detailed traffic flow analysis in your venue can show you where congestion and bottlenecks are a problem to seamless navigation and allow you to optimize your space to reduce them, making your venue more inviting and attracting more visitors to your business.
Keeping your visitors safe on your property is an important consideration for business owners. Mapsted’s traffic flow analysis shows you where people spend most of their time in your venue, and how they interact with the space, allowing you to be prepared by putting safety protocols into place and allocating staff and security as needed.
Having real-time visitor numbers also gives businesses the opportunity to respond more quickly and effectively to emergencies and ensures they are better equipped to handle emergency situations.
To attract more visitors to your business, your space needs to feel inviting. Crowded stores and long line-ups just encourage consumers to go elsewhere.
By understanding how people move through your space and analyzing any patterns, you can easily see which areas need improvement to create a venue people want to visit.
Mapsted’s traffic flow analytics suite offers a wide range of data visualization tools to help you get the most out of your property
Mapsted’s sophisticated traffic modelling software includes heat maps to give you a detailed picture of movement patterns throughout your property.
Use this advanced visualization tool to keep track of congestion levels over time to determine traffic patterns and make changes to your property to allow for seamless traffic flow, increasing safety and improving the visitor experience.
Leverage rich location- and behaviour-based data to understand how visitors interact with your space. By using real-time information, you can quickly react to any given situation and ensure visitors have a better customer experience with your business right now.
Optimize your space as needed, introduce new products based on customer feedback and demand, and configure booths or exhibits to ease bottlenecks and attract people to less-visited areas of your property.
Understand where visitors spend their time in your space. By understanding which areas keep visitors engaged the most, you can optimize and drive traffic to other areas of your property to increase profits and maximize your space.
To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit
Traffic analysis is the method involved with blocking and analyzing messages to find data from designs in correspondence, which can be performed in any event, when the messages are encoded.
Traffic flow is calculated by multiplying the measured density by the measured travel speed.
Foot traffic analysis gives detailed reports of the flow of crowds in a particular area. This helps in managing crowded spaces and improving customer experience.
Retailers can increase foot traffic by enhancing customer experience and making wayfinding easy in their indoor space. They can use analytical reports to improve spaces that get less foot traffic and attract more people.
Location-based marketing adds tremendous value to many different industries including (but not limited to):
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Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.