Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

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There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who…

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Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

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Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

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