MAPSTED BLOG

First discovered in 1800 by William Herschel, infrared “light” is a type of electromagnetic radiation on the electromagnetic spectrum. It is invisible to the human eye, and it is mostly produced by heat. That’s why infrared technology has long been used in technologies like thermal imaging tools or in telescopes used by astronomers to study…

Let’s face it, few places are more confusing and anxiety-causing than airports and hospitals. Between the two, it’s probably fair to say that hospitals take top prize in confusion, wasted time and stress. So how can we improve the way the overall patient experience? One of the most important ways is through effective hospital wayfinding.…

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first-time visitors and patients, this heightened state of anxiety…

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

What Brick and Mortar Retail Stores Will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating Malls is the Way of the Future According to the report The Future of the Mall: Building a new kind of…

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search for how to continue their operations remotely, thanks to the…

Mapsted’s location-based analytics combines geographic data from assets with data on an organization’s operations and customers to discover powerful answers to any business challenge and share those insights with the rest of the organization.  Moreover, location-based analytics enables businesses to build complete information and analyses for reaching new customers, markets, and labels of success. How?…

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…

Radio Frequency Identification (RFID) is a popular choice for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking of the supply chain. This technology plays a key role in pervasive networks and services. Storage and remote retrieval of data on RFID tags enable real-time identification of devices and…

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be…

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a…

From traditional compasses to smartphone GPSs, we have seen a huge transformation in indoor positioning technology. Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. According to Market Watch, the GPS Tracking Device market…

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick-and-mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its ease and…

Whether we’re talking about first year students who have no idea where anything is on campus, or 5th years who suddenly need to visit a lab in an area of the school they don’t normally visit, having instant access to detailed directions can help minimize stress and make university experiences that much better.