Nowadays, “location intelligence” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. With…

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Artificial intelligence (AI) and location-based technology have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements…

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Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response…

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With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks,…

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