The Challenge of Indoor Wayfinding

Other indoor positioning systems require the use of expensive external hardware and costly maintenance.

These limitations have a negative impact on business. If visitors have a difficult time finding their way around your space, it can leave them with a negative view of your customer experience. This, in turn, will translate to a loss of sales and affect the long-term profitability of your business.

In addition, these technologies don't give you access to comprehensive real-time analytics or hyperlocal, intelligent marketing solutions.

Current Tech Problems

The problems with other solutions

GPS/Cellular

Sends satellite signals to your phone to determine location

  • Needs uninterrupted satellite signal to work properly
  • Walls and similar obstacles in large facilities interfere with the signal
  • Users demand better than the 30 to 100-metre accuracy you would typically get indoors using GPS technology

Beacons

Bluetooth Low Energy Beacons transfer data one way to your phone in order to find your position relative to the Beacon

  • Shoppers must have Bluetooth enabled on their phones
  • You need about 1 - 5 Beacons per m2 to ensure full coverage
  • Beacon technology is expensive to scale
  • Batteries must be replaced frequently
  • System accuracy gradually diminishes as batteries start to die

Geomagnetic

Uses magnetic sensor data from your smartphone to find objects or people inside your space

  • Indoor magnetic disturbances significantly affect accuracy
  • Magnetic intensity readings can be phone-specific
  • Sensitive to environmental changes like:
    • Renovations
    • Kiosk placement
    • Furniture rearranging

Mapsted Technology Presentation

Mapsted’s next-generation indoor navigation solutions can help you deliver a seamless customer experience to your visitors, maximizing profits and increasing the long-term profitability of your company.

Click below to see how our innovative technology can help you meet the growing needs of your business.

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