MAPSTED BLOG

Data Visualization for MallsData Visualization for MallsMay 27, 2021

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

The 3 Essentials of Location based analyticsThe 3 Essentials of Location based analyticsMay 21, 2021

Mapsted’s location-based analytics combines geographic data from assets with data on an organization’s operations and customers to discover powerful answers to any business challenge and share those insights with the rest of the organization.  Location-based analytics enables  businesses to  build complete information and analyses for reaching new customers, markets, and labels of success by bringing…

What is Location Based Analytics?What is Location Based Analytics?May 06, 2021

Location based analytics are an extra layer of geographical data for your business. Mapsted Location based analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff activities. It is sometimes referred to as “geoanalytics”. Across industries such as higher education, big box retail, shopping malls,…

The Perks of Using Geotargeting TechnologyThe Perks of Using Geotargeting TechnologyApril 19, 2021

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your…

What is Geofencing?What is Geofencing?March 31, 2021

Geofencing is best explained through a real-world example.  You’ve come out of Mercedes Benz with a brand new car, and can’t wait to drive. It’s a luxury car, and you intend to enjoy every moment of owning one…. until it’s time to park.Leaving the car means worryingly about would-be thieves. Fortunately, there’s a handy feature:…

What is geographic segmentation?What is geographic segmentation?March 23, 2021

Have you ever searched for a service on the internet and been instantly provided with 3 different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like…

What is Proximity Marketing?What is Proximity Marketing?March 18, 2021

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past 2 years, we have seen a many brands ranging from malls to…

RFID Positioning ExplainedRFID Positioning ExplainedFebruary 26, 2021

Radio Frequency IDentification (RFID) is widely used for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking on the supply chain. This technology plays a key role in pervasive networks and services. Data can be stored and remotely retrieved on RFID tags enabling real-time identification of devices and…

What is Location Based Marketing and Why you Need it TodayWhat is Location Based Marketing and Why you Need it TodayFebruary 22, 2021

Location based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like: proximity to a store, events happening in their region, and more.  Location marketing has proven to…

Are WiFi Positioning Systems Still Worth Implementing in 2021?Are WiFi Positioning Systems Still Worth Implementing in 2021?February 22, 2021

WiFi has become readily available in just about every indoor space, so it may seem like a logical default choice for indoor positioning systems, but it has security and accuracy setbacks. Nonetheless, despite WiFi’s downsides, with fingerprinting, sensor fusion and security hardening, a WiFi positioning system is a good option for connecting indoor positioning systems. …

UWB Positioning Explained – Everything You Need to Know About it Before ImplementingUWB Positioning Explained – Everything You Need to Know About it Before ImplementingFebruary 16, 2021

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. Prior to UWB Positioning, there were similar technologies referred to as a base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially…

Indoor Positioning Technology Everything You Should Know About ItIndoor Positioning Technology Everything You Should Know About ItFebruary 08, 2021

From traditional compasses to smartphone GPS’s, we have seen a huge transformation in indoor positioning technology.  Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. According to Market Watch, the GPS Tracking Device…

What You Must Know About Bluetooth Beacons Before PurchasingWhat You Must Know About Bluetooth Beacons Before PurchasingFebruary 02, 2021

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices are now emerging. These new Bluetooth beacons devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…

The Future of Indoor Mapping in HospitalsThe Future of Indoor Mapping in HospitalsFebruary 01, 2021

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is being seen in more and more verticals everyday.  Today, we will explore how indoor…

Retail Product Placement: How to use Analytics Technology to Optimize Displays and Increase SalesRetail Product Placement: How to use Analytics Technology to Optimize Displays and Increase SalesFebruary 01, 2021

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Indoor Navigation for Campus: A+ Navigation Every timeIndoor Navigation for Campus: A+ Navigation Every timeFebruary 01, 2021

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

Use the Mobile Experience to Take Your Airline to New HeightsUse the Mobile Experience to Take Your Airline to New HeightsFebruary 01, 2021

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Location Marketing Technology for ResortsLocation Marketing Technology for ResortsFebruary 01, 2021

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

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