Subscribe To Our NewsletterGet the latest indoor tech news delivered straight to your inbox.

How to Persuade Customers with Data-Driven StorytellingHow to Persuade Customers with Data-Driven StorytellingApril 17, 2025

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker or influence a group of company executives, one of the most powerful tools you can use is data-driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, for […]

What is Location-Based Marketing Technology and Why Do You Need It?What is Location-Based Marketing Technology and Why Do You Need It?April 17, 2025

Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to […]

How QR Codes on Stadium Hoardings Can Boost Fan Engagement & Online Sales?How QR Codes on Stadium Hoardings Can Boost Fan Engagement & Online Sales?April 17, 2025

Let’s start by answering the question: What is In-stadium QR code advertising? Suppose you are at a high-energy game, the crowd is buzzing and just as your team scores, a QR code flashes across the stadium screen with the words “Get 20% off this jersey, 5 minutes only.” One scan and fans are not just […]

Revolutionizing Healthcare: A New Era of Patient-Centred Care with Design and Technology InnovationsRevolutionizing Healthcare: A New Era of Patient-Centred Care with Design and Technology InnovationsApril 15, 2025

Quality health care is not only about diagnosis and drugs. It’s also about how patients move and how they feel and how easily they receive the care they require. Organizations do data analysis today on how people experience care, not just on how it’s delivered. That’s where design, smart tech and location-based tools come together. How healthcare […]

How Location-Based AI Is Changing the Way Shoppers Experience Retail Stores and MallsHow Location-Based AI Is Changing the Way Shoppers Experience Retail Stores and MallsApril 14, 2025

Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

The Indoor Map Guide: How to Create Indoor Maps in 7 Simple StepsThe Indoor Map Guide: How to Create Indoor Maps in 7 Simple StepsApril 11, 2025

Indoor mapping has been available for years but is only recently excelling in innovation and user-friendly interfaces. Floor plans of large spaces such as shopping malls, universities, airports, hospitals and more can be transformed into digital representations that can be accessed by visitors and management alike, with not only navigation capabilities, but also powerful analytics […]

How Real-Time Location Data Improves Airport Operations Globally?How Real-Time Location Data Improves Airport Operations Globally?April 11, 2025

Airports are getting smarter and not just because they have shiny new terminals or faster Wi-Fi. Additionally, behind the scenes, a quieter revolution is taking place — driven by real-time location data and IoT in aviation. Right from streamlining passenger queues to optimizing aircraft turnaround times, these technologies are fundamentally changing how location data improves […]

Hyperlocal Marketing Trends: Using AI and Location Data for Customer TargetingHyperlocal Marketing Trends: Using AI and Location Data for Customer TargetingApril 09, 2025

Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

Are Wi-Fi Positioning Systems Still Worth Implementing in 2025?Are Wi-Fi Positioning Systems Still Worth Implementing in 2025?April 04, 2025

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for an indoor positioning system (IPS), but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, let’s investigate whether or not Wi-Fi indoor positioning systems are a worthwhile option to consider as a viable […]

How Hospital Heat Mapping Improves Staff Allocation and Workflow in Hospitals?How Hospital Heat Mapping Improves Staff Allocation and Workflow in Hospitals?April 01, 2025

Hospital management is challenging. With maintaining patient care, limited resources and managing staff schedules, it can often feel like juggling 10 things at once with one hand behind your back. And so when we say “heat maps” are helpful, we are not talking about another buzzword. We’re talking about an actual, actionable tool that has real-world applications — and […]

Why Patient Flow Management is Crucial for Reducing Hospital Wait TimesWhy Patient Flow Management is Crucial for Reducing Hospital Wait TimesMarch 31, 2025

No one enjoys waiting, especially at a hospital. “When someone comes through those doors, one thing we know is they’re generally already under duress, whether it’s physical or emotional.” Add a long wait to that mix and it can easily become an exercise in frustration for patients and staff alike. That’s where the optimization of patient flow management […]

Retail Product Placement Strategy: How to Use Analytics Technology to Optimize Displays and Increase SalesRetail Product Placement Strategy: How to Use Analytics Technology to Optimize Displays and Increase SalesMarch 27, 2025

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Subscribe To Our NewsletterGet the latest indoor tech news delivered straight to your inbox.

Copyright © 2014-2025 Mapsted Corp. All rights reserved.