Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker or influence a group of company executives, one of the most powerful tools you can use is data-driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, for […]

Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to […]

Let’s start by answering the question: What is In-stadium QR code advertising? Suppose you are at a high-energy game, the crowd is buzzing and just as your team scores, a QR code flashes across the stadium screen with the words “Get 20% off this jersey, 5 minutes only.” One scan and fans are not just […]

Quality health care is not only about diagnosis and drugs. It’s also about how patients move and how they feel and how easily they receive the care they require. Organizations do data analysis today on how people experience care, not just on how it’s delivered. That’s where design, smart tech and location-based tools come together. How healthcare […]

Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

Indoor mapping has been available for years but is only recently excelling in innovation and user-friendly interfaces. Floor plans of large spaces such as shopping malls, universities, airports, hospitals and more can be transformed into digital representations that can be accessed by visitors and management alike, with not only navigation capabilities, but also powerful analytics […]

Airports are getting smarter and not just because they have shiny new terminals or faster Wi-Fi. Additionally, behind the scenes, a quieter revolution is taking place — driven by real-time location data and IoT in aviation. Right from streamlining passenger queues to optimizing aircraft turnaround times, these technologies are fundamentally changing how location data improves […]

Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for an indoor positioning system (IPS), but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, let’s investigate whether or not Wi-Fi indoor positioning systems are a worthwhile option to consider as a viable […]

Hospital management is challenging. With maintaining patient care, limited resources and managing staff schedules, it can often feel like juggling 10 things at once with one hand behind your back. And so when we say “heat maps” are helpful, we are not talking about another buzzword. We’re talking about an actual, actionable tool that has real-world applications — and […]

No one enjoys waiting, especially at a hospital. “When someone comes through those doors, one thing we know is they’re generally already under duress, whether it’s physical or emotional.” Add a long wait to that mix and it can easily become an exercise in frustration for patients and staff alike. That’s where the optimization of patient flow management […]

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.