MAPSTED BLOG

What Is Indoor Intelligence and Why Does It Matter?What Is Indoor Intelligence and Why Does It Matter?August 03, 2022

We’ve all heard of the term “data” in many situations from time to time and when it comes to business growth, data of all kinds can be of utmost importance. One of the most sought-after data-based innovations for physical businesses is indoor intelligence. With the help of an indoor intelligence company, many businesses are investing…

Asset Tracking: How It Works & Its BenefitsAsset Tracking: How It Works & Its BenefitsMay 31, 2022

What’s the first thing that comes to mind when you think about assets? Firstly, for most people, assets are the most expensive possessions like a house or other kinds of investments. Businesses, on the other hand, they can be assets such as equipment or vehicles. Moreover, these assets would prove to be of greater value…

What is RTLS? How does it Work and What are its Applications?What is RTLS? How does it Work and What are its Applications?May 25, 2022

With the increasing demand to improve how industries function at large, many kinds of technologies are being introduced to the market. But, whether it is workforce management or handling assets in a product-based industry, organizations have a lot on their hands. Consequently, this is the reason why the RTLS system was designed. So, we will…

How to Create Exceptional Tenant Experience with Location Technology in 2024How to Create Exceptional Tenant Experience with Location Technology in 2024May 20, 2022

With the advent of smart buildings, flexible workspaces, and modern expectations on the part of tenants, the commercial leasing market has taken a turn into the digital future. We no longer just rent space; we contract a 360-degree user experience comprised of spaces and services. Occupants are no longer the subordinate in a landlord-tenant hierarchy;…

Infrared Technology: Useful for Indoor Positioning Services (IPS)?Infrared Technology: Useful for Indoor Positioning Services (IPS)?May 14, 2022

First discovered in 1800 by William Herschel, infrared “light” is a type of electromagnetic radiation on the electromagnetic spectrum. It is invisible to the human eye, and it is mostly produced by heat. That’s why infrared technology has long been used in technologies like thermal imaging tools or in telescopes used by astronomers to study…

Wayfinding in Hospitals:  What Are the Benefits and How to Improve ItWayfinding in Hospitals: What Are the Benefits and How to Improve ItMay 14, 2022

Let’s face it, few places are more confusing and anxiety-causing than airports and hospitals. Between the two, it’s probably fair to say that hospitals take top prize in confusion, wasted time and stress. So how can we improve the way the overall patient experience? One of the most important ways is through effective wayfinding in…

Why Hospital Wayfinding is EssentialWhy Hospital Wayfinding is EssentialSeptember 30, 2021

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first-time visitors and patients, this heightened state of anxiety…

What is Geo Conquesting and How Does it Work?What is Geo Conquesting and How Does it Work?September 22, 2021

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

The Future of the Retail StoreThe Future of the Retail StoreAugust 17, 2021

What Brick and Mortar Retail Stores Will Look like 5 Years from Now Retail is Dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor were recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

Canadian Malls Need to be Revolutionized after the PandemicCanadian Malls Need to be Revolutionized after the PandemicAugust 12, 2021

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating Malls is the Way of the Future According to the report The Future of the Mall: Building a new kind of…

Return to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusReturn to Campus: How Universities Should be Preparing to Safely Welcome Students Back to CampusAugust 06, 2021

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Top 7 Tips For Keeping Travellers Safe During COVID-19Top 7 Tips For Keeping Travellers Safe During COVID-19August 05, 2021

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

How to Use Location-Based Solutions to Boost Business Post-CovidHow to Use Location-Based Solutions to Boost Business Post-CovidJune 22, 2021

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search for how to continue their operations remotely, thanks to the…

What is Location-Based Analytics?What is Location-Based Analytics?May 06, 2021

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…

RFID Positioning ExplainedRFID Positioning ExplainedFebruary 26, 2021

Radio Frequency Identification (RFID) is a popular choice for electronic identification and RFID positioning. RFID offers substantial advantages for businesses allowing automatic inventory and tracking of the supply chain. This technology plays a key role in pervasive networks and services. Storage and remote retrieval of data on RFID tags enable real-time identification of devices and…

What is Location-Based Marketing and Why Do You Need It?What is Location-Based Marketing and Why Do You Need It?February 22, 2021

Location-based marketing allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to be…

Location Marketing Technology for ResortsLocation Marketing Technology for ResortsFebruary 01, 2021

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

What Customers Really Really Want: The Key to Better Retail ExperiencesWhat Customers Really Really Want: The Key to Better Retail ExperiencesFebruary 01, 2021

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick-and-mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its ease and…