MAPSTED BLOG

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first-time visitors and patients, this heightened state of anxiety…

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

When you cater to everyone, you serve no one. The same can be true with marketing, when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and how you can use audience segmentation examples to get ideas…

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic- descriptive analytics towards the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of simply…

Leveraging location data is critical for any business. It doesn’t matter what the aim is- it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do with your business in this ever-increasing digital world will have a massive impact on your business.  Looking at business optimization means…

What brick and mortar retail stores will look like 5 years from now Retail is dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

Lessons from the last academic year will help guide the fall semester COVID-19, the disease caused by the novel coronavirus, hit university campuses in spring 2020, forcing schools into intervention mode. The pandemic prompted many universities to send students home and shift classes online. More than a year into the pandemic and with the fall…

The Canadian retail sector is set to be revolutionized as shoppers redefine the role of the store and embrace technology while retailers and mall owners grapple with the repercussions of the COVID-19 pandemic. Innovating malls is the way of the future According to the report The future of the mall: Building a new kind of…

The school year is quickly approaching for students across the world. In most years, there would be a sense of excitement and eagerness to return to campus. But, ever since the COVID-19 pandemic began, there has been much uncertainty and doubt regarding the safety of students when they return to campus this fall.  As the…

Traveling is an important part of almost everyone’s life. Over the years, the world has shrunk with the inventions of various technologies and means of transportation that make it easier for anyone to get anywhere in the world. We are living in a time where it is easily possible for everyone to be present wherever…

There are various indoor location tracking services that have been introduced to the world in the past year. These technologies have created a lot of change in the way a lot of important tasks are being carried out in various organizations. Location-based services have played a huge part in changing the world. The digital era…

When Covid-19 struck, it forced societal changes around the globe. Nearly overnight, governments issued orders that limited large gatherings of people, restricted in-person business operations, and encouraged people to work from home as much as possible. In response, businesses and schools alike began to search how to continue their operations remotely, thanks to the internet.…

How do Indoor Maps Work? Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue as well as indoor map navigation. For places that offer an indoor map application, visitors can easily download the application or open…

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision maker, or influence a group of company executives, one of the most powerful tools you can use is data. There have been many studies that show how executives and managers use data in their decision-making process, for…

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

Mapsted’s location-based analytics combines geographic data from assets with data on an organization’s operations and customers to discover powerful answers to any business challenge and share those insights with the rest of the organization.  Location-based analytics enables businesses to build complete information and analyses for reaching new customers, markets, and labels of success by bringing…

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. It is sometimes referred to as “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls, and transportation…