MAPSTED BLOG

Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to […]

Let’s start by answering the question: What is In-stadium QR code advertising? Suppose you are at a high-energy game, the crowd is buzzing and just as your team scores, a QR code flashes across the stadium screen with the words “Get 20% off this jersey, 5 minutes only.” One scan and fans are not just […]

Let’s face it, few places are more confusing and anxiety-causing than airports and hospitals. Between the two, it’s probably fair to say that hospitals take top prize in confusion, wasted time and stress. So how can we improve the way the overall patient experience? One of the most important ways is through effective wayfinding systems […]

Quality health care is not only about diagnosis and drugs. It’s also about how patients move and how they feel and how easily they receive the care they require. Organizations do data analysis today on how people experience care, not just on how it’s delivered. That’s where design, smart tech and location-based tools come together. How healthcare […]

Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

Indoor location tracking technology been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various gadgets […]

Indoor mapping has been available for years but is only recently excelling in innovation and user-friendly interfaces. Floor plans of large spaces such as shopping malls, universities, airports, hospitals and more can be transformed into digital representations that can be accessed by visitors and management alike, with not only navigation capabilities, but also powerful analytics […]

Airports are getting smarter and not just because they have shiny new terminals or faster Wi-Fi. Additionally, behind the scenes, a quieter revolution is taking place — driven by real-time location data and IoT in aviation. Right from streamlining passenger queues to optimizing aircraft turnaround times, these technologies are fundamentally changing how location data improves […]

Have you ever walked past a store and your phone buzzed with a sale alert? That’s hyperlocal marketing in action. By blending AI, location-based data and geo-targeting, brands deliver perfectly timed, highly relevant promotions — right when you’re most likely to act. In this blog, we break down how hyperlocal marketing evolved, how AI and […]

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for an indoor positioning system (IPS), but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, let’s investigate whether or not Wi-Fi indoor positioning systems are a worthwhile option to consider as a viable […]

Hospital management is challenging. With maintaining patient care, limited resources and managing staff schedules, it can often feel like juggling 10 things at once with one hand behind your back. And so when we say “heat maps” are helpful, we are not talking about another buzzword. We’re talking about an actual, actionable tool that has real-world applications — and […]

No one enjoys waiting, especially at a hospital. “When someone comes through those doors, one thing we know is they’re generally already under duress, whether it’s physical or emotional.” Add a long wait to that mix and it can easily become an exercise in frustration for patients and staff alike. That’s where the optimization of patient flow management […]

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Airports are evolving—and accessibility is finally front and center. For travellers with mobility limitations, sensory sensitivities or hidden disabilities, airports can often feel overwhelming. But that’s changing. A growing number of global hubs are investing in Airports for Accessibility and Inclusive Design with smarter layouts, intuitive navigation tools and well-trained staff who understand diverse needs. […]

Retail has always been about attracting customers—but today, it’s also about guiding them. In a landscape where physical stores must compete with digital ease, retail space planning and planogram optimization have become essential tools to shape how customers interact with retail spaces—and how much they buy while they’re there. In fact, more than 70% of […]

Space management or effective space organization is the main pillar for any organization in the modern dynamic corporate world. It guarantees an efficient utilization of physical assets and, therefore, helps to control costs and improve productivity. Office space management systems and software, particularly workplace space planning solutions and management tools, are the backbone, delivering to […]

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential for seamless indoor-outdoor navigation is immense. One particularly indispensable application of location-based technology […]

The term museum fatigue was coined back in the 1930s when research revealed that museum visitors’ interest in exhibits decreased as the duration of their visit increased. While the reason for this fatigue has been studied, no definitive reason has been found and each person seems to have a unique threshold for taking in new […]