MAPSTED BLOG

Dynamic Mapping – Reasons Why Your Business Needs a Dynamic MapDynamic Mapping – Reasons Why Your Business Needs a Dynamic MapJuly 20, 2023

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Beyond Bluetooth: The Next Frontier of Indoor NavigationBeyond Bluetooth: The Next Frontier of Indoor NavigationJuly 15, 2023

In the realm of indoor navigation systems and location technology, Bluetooth Low Energy (BLE) beacons have garnered immense popularity. Countless articles on the internet extol the virtues of BLE beacon technology, positioning it as the frontrunner in a rapidly advancing sector. According to a 2021 report published on Globe Newswire, the sales of beacons, which…

Mapsted vs. RFID: A Comparative Analysis of Asset Tracking TagsMapsted vs. RFID: A Comparative Analysis of Asset Tracking TagsJune 30, 2023

For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons.…

Smart Ticketing: How Stadiums are Embracing Location Technology for Seamless Entry and Access ControlSmart Ticketing: How Stadiums are Embracing Location Technology for Seamless Entry and Access ControlJune 28, 2023

In recent years, the global need for contactless experience systems has meant that the concept of “Smart Ticketing” has also been fast-tracked in stadium and event sales operations. Smart ticketing offers a convenient solution for stadium and event organizers to manage their operations efficiently, eliminating overhead costs and process bottlenecks. This is quite significant because…

Interactive Exhibitions: The Role of Geolocation in Hands-On Museum DisplaysInteractive Exhibitions: The Role of Geolocation in Hands-On Museum DisplaysJune 21, 2023

Museums, like other industries, are witnessing massive penetration of context-aware technology. This term is increasingly discussed within museum circles due to its crucial role in driving innovation and maintaining relevance in the field. What is context-aware technology? It refers to systems and applications that are capable of gathering and analyzing contextual information from the environment…

Mastering Workforce Optimization: Location Technology and Data Generation for Staff ManagementMastering Workforce Optimization: Location Technology and Data Generation for Staff ManagementJune 20, 2023

Undoubtedly, we’ve all come across numerous businesses attempting to effectively manage their workforce and workflow, only to fall short of their goals. This predicament is not confined to a specific company size; businesses of all scales grapple with the same challenge. Consider the examples of airports and shopping malls, sprawling facilities that pose a significant…

Google Indoor Maps: Is There a Better Alternative?Google Indoor Maps: Is There a Better Alternative?June 15, 2023

In an era of constantly advancing technology, industry giant Google has made significant strides in perfecting outdoor navigation, and in recent years has transitioned to indoor mapping and navigation as well. While Google Maps has enjoyed remarkable success over the years, there has been a growing acknowledgement that Google maps indoor navigation falls short as…

What Is a Digital Twin and Why Is It Important to IoT?What Is a Digital Twin and Why Is It Important to IoT?June 15, 2023

The advent of the Internet of Things (IoT) has revolutionized numerous industries, enabling seamless connectivity and data exchange between physical devices. Imagine it as a technology positioned at the crossroads, seamlessly connected to diverse technologies to exchange self-reported data from connected devices. This enables enhanced detection of opportunities and risks within deployed environments. A comprehensive…

Location Technology for Sustainably Green StadiumsLocation Technology for Sustainably Green StadiumsJune 01, 2023

In today’s world, the push for sustainability has reached every corner of society, including the realm of sports. Large stadiums – while iconic and thrilling – often have a considerable environmental footprint.  One outstanding example stands out—the FIFA World Cup held in Qatar last year. A groundbreaking idea was floated: constructing a temporary stadium that…

Creating a Holistic Airport Customer Experience that Surpasses User ExpectationsCreating a Holistic Airport Customer Experience that Surpasses User ExpectationsMay 29, 2023

Airport customer experience has evolved to alleviate passenger predicaments in a variety of ways. Many airports are weighing an unplugged approach to curb decision bottlenecks. All that in hopes to reduce the hassles of air travel. The future of air travel, like that of any other industry, is dependent on providing a memorable customer experience. …

The Future of Asset Tracking: Emerging Technologies and Innovations to WatchThe Future of Asset Tracking: Emerging Technologies and Innovations to WatchMay 24, 2023

Whether you’re managing a small retail store or a massive manufacturing plant, keeping track of your assets is absolutely essential. Why?  First of all, asset tracking gives you unparalleled visibility into the location and status of your assets. With the right tracking technology in place, you’ll always know where your assets are, who’s using them,…

The Intersection of Location-Based Technology and Artificial Intelligence: A Match Made in Heaven?The Intersection of Location-Based Technology and Artificial Intelligence: A Match Made in Heaven?May 22, 2023

Artificial intelligence (AI) and location-based technology have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements…

Airport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyAirport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyMay 19, 2023

The world has undergone continuous and sweeping innovation in this advanced era, making tasks much simpler and more convenient. Digital applications, including airport wayfinding, have become increasingly popular and significant since the world shifted its focus to mobile and computer screens.Now, it’s easy to shop, book tickets for a getaway, or search for topics of…

Location-Based Technology and Emergency Preparedness – Benefits and PossibilitiesLocation-Based Technology and Emergency Preparedness – Benefits and PossibilitiesMay 09, 2023

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response…

Museum Big Data – How To Gather It and What Are the Benefits?Museum Big Data – How To Gather It and What Are the Benefits?May 09, 2023

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

Agility at Work: How to Create an Agile Working EnvironmentAgility at Work: How to Create an Agile Working EnvironmentMay 02, 2023

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility, and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas, and…

What Is Digital Trust and Why Does It Matter for Business?What Is Digital Trust and Why Does It Matter for Business?April 24, 2023

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has…

What Is Datafication and Why It Is the Future of Business?What Is Datafication and Why It Is the Future of Business?April 17, 2023

Although the term “datafication” was coined back in 2013, it’s only in recent times that this phenomenon has been actively changing how organizations function and make decisions.  So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can…