Museums and galleries are fantastic ways to enrich our cultural understanding and education. By engaging with younger audiences, these institutions can help promote cultural appreciation and understanding, which is key to creating a diverse and inclusive society. Museums and galleries also need more youth visitors for their long-term success and sustainability. After all, these places […]

As an exhibitor, trade show planning requires goals backed by a plan. An exhibit booth should have a wow factor while also providing attendees with useful information that leaves them wanting more. Looking for ways to make your booth stand out? Here are some tips to keep in mind when planning your next trade show: […]

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in smart location marketing. According to the IDC, there will be more than 55.7 billion connected IoT devices worldwide by 2025. The market for indoor positioning and indoor navigation is estimated at $43.51 billion globally. In such a huge […]

You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show […]

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker, or influence a group of company executives, one of the most powerful tools you can use is data driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, […]

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important. […]

Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping […]

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

Leveraging location data is critical for any business. It doesn’t matter what the aim is – it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do regarding your business in this ever-increasing digital world will have a massive impact on it.  So, looking at business optimization […]

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very […]

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

Indoor location tracking technology been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various gadgets […]

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know, […]

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving […]

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a […]