MAPSTED BLOG

Museum Big Data – How To Gather It and What Are the Benefits?Museum Big Data – How To Gather It and What Are the Benefits?May 09, 2023

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

Agility at Work: How to Create an Agile Working EnvironmentAgility at Work: How to Create an Agile Working EnvironmentMay 02, 2023

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility, and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas, and…

What Is Digital Trust and Why Does It Matter for Business?What Is Digital Trust and Why Does It Matter for Business?April 24, 2023

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has…

What Is Datafication and Why It Is the Future of Business?What Is Datafication and Why It Is the Future of Business?April 17, 2023

Although the term “datafication” was coined back in 2013, it’s only in recent times that this phenomenon has been actively changing how organizations function and make decisions.  So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can…

Ways to Improve the Patient Experience in Hospitals Using Smart TechnologyWays to Improve the Patient Experience in Hospitals Using Smart TechnologyMarch 27, 2023

People who need to spend time in the hospital already have enough on their minds. They’re going through something requiring them to relinquish some control over their lives and put their care into the hands of others. Whether it’s for a long-term stint or for a test, appointment, or a visit to the emergency department,…

Build It and They Will Come: Tips to Make Your Next Trade Show SuccessfulBuild It and They Will Come: Tips to Make Your Next Trade Show SuccessfulMarch 27, 2023

As we enter 2023, the world has witnessed unprecedented changes and advancements in technology, communication, and business practices. With the rise of virtual meetings, remote work, and e-commerce, one may question whether trade shows still hold any relevance in today’s fast-paced and digital world. However, despite these changes, the answer to that question is not…

Maximizing Stadium Operations Using Location-Based TechnologyMaximizing Stadium Operations Using Location-Based TechnologyMarch 16, 2023

Stadiums understand the importance of maximizing their stadium operations to increase fan engagement. Undoubtedly, savvy facility managers also know how integral location-based technology is to achieving that end. Not only does location-based technology ramp up the fan experience, but it also serves the stadium well. Facility managers can use this intelligent resource to do a…

Location-Based Stadium Notifications: The Future of Fan EngagementLocation-Based Stadium Notifications: The Future of Fan EngagementMarch 16, 2023

Undoubtedly, fans flock to modern-day stadium events not only because of their love of a particular game, entertainer, or speaker. People are also drawn to stadiums in search of adventure and the excitement live events provide. This is particularly true for younger audiences who prioritize the overall experiential value stadiums offer.  In recent years, technology…

Game-Changing Smart Stadium Solutions: How Location-Based Tech Transforms the Stadium ExperienceGame-Changing Smart Stadium Solutions: How Location-Based Tech Transforms the Stadium ExperienceMarch 13, 2023

Indoor location technology is helping stadiums completely transform the stadium experience. With the help of stadium wayfinding technologies, fans no longer have to worry about getting lost in large venues or struggling to find amenities such as restrooms or concessions. With smart stadium solutions such as indoor location-based technology, fans can receive personalized, real-time directions…

Smart Stadiums are Keeping Fans Filling Seats and Purchasing ProductsSmart Stadiums are Keeping Fans Filling Seats and Purchasing ProductsMarch 12, 2023

People attend events at stadiums for all kinds of reasons. They could have tickets to a favorite sports game, to see a concert or any type of special performance. So, it’s vital that the thousands of fans attending these performances and games have the most memorable experiences possible. Providing them with a high-tech smart stadiums…

Keeping Visitors Engaged Using Gamification in Museums & Art GalleriesKeeping Visitors Engaged Using Gamification in Museums & Art GalleriesFebruary 28, 2023

The term museum fatigue was coined back in the 1930s when research revealed that museum visitors’ interest in exhibits decreased as the duration of their visit increased. While the reason for this fatigue has been studied, no definitive reason has been found, and each person seems to have a unique threshold for taking in new…

Characteristics of an Ideal University With an IPSCharacteristics of an Ideal University With an IPSFebruary 22, 2023

Universities and colleges around the world work hard to get the message out to potential students that their campus is superior to the rest. Students, on the other hand, are searching for the best campus; one where they feel comfortable and can thrive and achieve their education goals. So what are the characteristics of an…

The Benefits of Accessibility Technology in the WorkplaceThe Benefits of Accessibility Technology in the WorkplaceFebruary 22, 2023

We live in a world of inclusivity, where people of all abilities are a part of the working realm, able to shine using their individual talents. But, it’s not always easy for employees with accessibility needs. Employers want to do everything possible to meet employees’ needs and accessibility technology today can certainly help to make…

The Perks of Using Geotargeting TechnologyThe Perks of Using Geotargeting TechnologyFebruary 19, 2023

Within the next year, it’s predicted there will be at least 5 billion mobile phone users around the globe. As businesses and marketers try to reach this growing audience, location-based approaches like geotargeting have come into their own. This guide will explain what geotargeting is and how to geotarget to get more attention from your…

Working from the Office vs. Working from Home or Both?Working from the Office vs. Working from Home or Both?February 15, 2023

A New Work Model Is Changing How Businesses Think About the Office COVID-19 drastically changed how we work, from communicating with colleagues to collaborating on projects. These effects have had a definite impact on the way businesses are currently functioning. From remote working to increased automation, companies have had to adapt quickly to survive and…

Trade Show Marketing Tips: 5 Ways to Attract and Retain the Best ExhibitorsTrade Show Marketing Tips: 5 Ways to Attract and Retain the Best ExhibitorsFebruary 12, 2023

Trade shows and exhibitions are often considered a necessary obligation in the business world. They are expensive to attend for both attendees and exhibitors. Many debates whether they are even useful in today’s digital world. But, especially post-pandemic, few can deny the value of face-to-face interactions. The energy a good trade show can create to…

Technology is at the Forefront of Ways to Modernize MuseumsTechnology is at the Forefront of Ways to Modernize MuseumsJanuary 17, 2023

COVID-19 affected the museum landscape in a myriad of ways. The pandemic forced museums to close their doors to the public for years, which had a quantifiable impact economically and emotionally. But as the old adage goes, “when one door closes, another door of opportunity opens.” And for museums, that opportunity has included digitalization, offering…

What is Digital Wayfinding and Why Does It MatterWhat is Digital Wayfinding and Why Does It MatterJanuary 12, 2023

Digital wayfinding and interactive wayfinding software are quickly replacing the need for physical maps and signage for indoor navigation today, making digital wayfinding synonymous with intelligent indoor navigation. Here’s how this technology works and the benefits it offers. What is Digital Wayfinding? Whether you’re inside a building or on a sprawling campus with multiple permanent…