Organize a successful trade show event can be a daunting task. There’s so much to think about. Trade show planning doesn’t have to be an exercise in exhaustion, however, thanks to a host of tech tools that can relieve some of the stress. Systems, apps and software exist to help organizers plan, execute and measure […]

During COVID-19, the use of technology in learning leapt to new heights. Virtual education was born out of necessity. The pandemic brought a new reality to higher education and changed what students expect from their professors as well as how both students and faculty approach learning and teaching. Decisions administrators in higher learning institutions make […]

Hospitality establishments like resorts and hotels are no longer just places where people lay their heads on fancy pillows when they’re travelling or on vacation. Over the past few years, the hospitality sector has been continually changing and technology is playing a large part in its evolution. With hospitality technology trends growing as they are, […]

We live in a world of inclusivity, where people of all abilities are a part of the working realm, able to shine using their individual talents. But it’s not always easy for employees with accessibility needs. Employers want to do everything possible to meet employees’ needs and accessibility workplace technology today can certainly help to […]

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker or influence a group of company executives, one of the most powerful tools you can use is data-driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, for […]

Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to […]

Let’s start by answering the question: What is In-stadium QR code advertising? Suppose you are at a high-energy game, the crowd is buzzing and just as your team scores, a QR code flashes across the stadium screen with the words “Get 20% off this jersey, 5 minutes only.” One scan and fans are not just […]

Let’s face it, few places are more confusing and anxiety-causing than airports and hospitals. Between the two, it’s probably fair to say that hospitals take top prize in confusion, wasted time and stress. So how can we improve the way the overall patient experience? One of the most important ways is through effective wayfinding systems […]

Quality health care is not only about diagnosis and drugs. It’s also about how patients move and how they feel and how easily they receive the care they require. Organizations do data analysis today on how people experience care, not just on how it’s delivered. That’s where design, smart tech and location-based tools come together. How healthcare […]

Just having a store with good lighting and a few sale signs isn’t enough anymore. People walk into malls or large retail spaces with a purpose and often, very little time. If they don’t find what they need quickly or feel like the experience is confusing or disconnected, they’ll walk right out. That’s where location-based […]

Indoor location tracking technology been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various gadgets […]

Indoor mapping has been available for years but is only recently excelling in innovation and user-friendly interfaces. Floor plans of large spaces such as shopping malls, universities, airports, hospitals and more can be transformed into digital representations that can be accessed by visitors and management alike, with not only navigation capabilities, but also powerful analytics […]