If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but […]

Today, workplaces are evolving to cope with changing times and demand. Not only are more companies shifting towards a fully remote or hybrid working model, but they’re also evolving to create the most efficient setup for their employees. One of the most innovative solutions is office hoteling. According to a 2021 CBRE survey, 66% of mid-sized […]

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected […]

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already […]

What is a Patient Tracking System? A patient tracking system is really exactly as it sounds. It is a system to monitor patient movements throughout their time in the hospital. Over the years there have been many different ways clinicians track their patients, including pen and paper, spreadsheets, and now with the use of RFID […]

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog, […]

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting […]

When working in multi-company buildings or sprawling campuses, it can be difficult for students, employees, and visitors to find their ways around. There may be a few signs, but it’s nearly impossible to navigate without asking for directions. Indeed, this is where indoor maps for enterprises can come in handy. Whatever the type of establishment, […]

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make […]

In the realm of indoor navigation systems and location technology, Bluetooth Low Energy (BLE) beacons have garnered immense popularity. Countless articles on the internet extol the virtues of BLE beacon technology, positioning it as the frontrunner in a rapidly advancing sector. According to a 2021 report published on Globe Newswire, the sales of beacons, which […]