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Airport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyAirport Wayfinding – Reasons Airports Need a Passenger Wayfinding StrategyDecember 28, 2021

The world has developed in a manner in which innovation has been created throughout the long term. This advanced period that we are as of now living in has attempted to simplify assignments a lot simpler and all around made due. Since the time the world has turned its eyes towards portable and PC screens,…

The Future of Aviation with Indoor WayfindingThe Future of Aviation with Indoor WayfindingDecember 10, 2021

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important.…

What is Location Intelligence and How Can it Be Used by Businesses?What is Location Intelligence and How Can it Be Used by Businesses?December 07, 2021

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect in marketing is location intelligence, this has played a very…

Characteristics of an ideal university with an IPSCharacteristics of an ideal university with an IPSDecember 03, 2021

The education industry has come a long way from what it used to be years back. As technology has taken over almost every aspect of our lives, Its advanced developments are very much visible in the education system today. Especially when it comes to Universities and colleges, the best ones around the world have set…

Dynamic Mapping – Reasons Why Your Business Needs a Dynamic MapDynamic Mapping – Reasons Why Your Business Needs a Dynamic MapOctober 13, 2021

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Why Hospital Wayfinding is EssentialWhy Hospital Wayfinding is EssentialSeptember 30, 2021

Hospital wayfinding is a serious customer and patient relations issue for hospitals and medical facilities. Why? Because patients and visitors, inside and outside the facility, are usually in a heightened state of anxiety and are thus worried about finding their way to their intended destination.  For first time visitors and patients, this heightened state of…

What is Geo Conquesting and How Does it Work?What is Geo Conquesting and How Does it Work?September 22, 2021

The fight for brand loyalty is more competitive now than ever before. 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of selection, or better prices elsewhere. Consumers can always be swayed by a new brand with superior customer service. Brands can also attract new…

What is Audience Segmentation? How Can it Help Businesses?What is Audience Segmentation? How Can it Help Businesses?September 17, 2021

When you cater to everyone, you serve no one. The same can be true with marketing, when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and how you can use audience segmentation examples to get ideas…

Predictive Analytics in Healthcare: High- Value use CasesPredictive Analytics in Healthcare: High- Value use CasesSeptember 09, 2021

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic- descriptive analytics towards the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of simply…

How to Leverage Location Based Data to Improve Conversion RatesHow to Leverage Location Based Data to Improve Conversion RatesAugust 19, 2021

Leveraging location data is critical for any business. It doesn’t matter what the aim is- it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do with your business in this ever-increasing digital world will have a massive impact on your business.  Looking at business optimization means…

The Future of the Retail StoreThe Future of the Retail StoreAugust 17, 2021

What brick and mortar retail stores will look like 5 years from now Retail is dead  At least, that’s how Marc Andreessen sees it.  The entrepreneur and tech investor was recently quoted saying that all physical retail stores will die, succumbing eventually to the vast sea of online competition.  According to Andreessen, there will be…

What universities will look like when students return to campus this fallWhat universities will look like when students return to campus this fallAugust 16, 2021

Lessons from the last academic year will help guide the fall semester COVID-19, the disease caused by the novel coronavirus, hit university campuses in spring 2020, forcing schools into intervention mode. The pandemic prompted many universities to send students home and shift classes online. More than a year into the pandemic and with the fall…

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