MAPSTED BLOG

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential is immense. One particularly indispensable application of location-based technology is outdoor-indoor navigation. This…

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

In an era of constantly advancing technology, industry giant Google has made significant strides in perfecting outdoor navigation, and in recent years has transitioned to indoor mapping and navigation as well. While Google Maps has enjoyed remarkable success over the years, there has been a growing acknowledgement that Google maps indoor navigation falls short as…

The advent of the Internet of Things (IoT) has revolutionized numerous industries, enabling seamless connectivity and data exchange between physical devices. Imagine it as a technology positioned at the crossroads, seamlessly connected to diverse technologies to exchange self-reported data from connected devices. This enables enhanced detection of opportunities and risks within deployed environments. A comprehensive…

In these times of social media, advanced technology and instant gratification, the topic of privacy is top of mind for many. It’s a rather tricky situation since most consumers thrive on getting personalized content when they want it and where they want it, but at the same time are also seeking a higher amount of…

Revolutionize your event management with a location-based indoor asset tracking tool. This technology-driven approach lets you track and monitor assets in real-time, ensuring nothing goes amiss in the hustle and bustle. Equip yourself with the right IoT asset tracking software, digital mapping and mobile-based location technology to precisely track equipment, furniture, signage, displays, vehicles and…

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker, or influence a group of company executives, one of the most powerful tools you can use is data. There have been many studies that show how executives and managers use data in their decision-making process, for example:…

In today’s world, the push for sustainability has reached every corner of society, including the realm of sports. Large stadiums – while iconic and thrilling – often have a considerable environmental footprint.  One outstanding example stands out—the FIFA World Cup held in Qatar last year. A groundbreaking idea was floated: constructing a temporary stadium that…

Anything hospital administrators can do to make life better for patients and staff in hospitals bears looking into. In this age of burgeoning technology, there are digital solutions available – one of which includes indoor asset tracking using Internet of Things (IoT) asset tracking software. For those who aren’t familiar with IoT, let’s explain it…

Airport experiences have evolved to alleviate passenger predicaments in a variety of ways. Many airports are weighing an unplugged approach to curb decision bottlenecks. All that in hopes to reduce the hassles of air travel. The future of air travel, like that of any other industry, is dependent on providing a memorable customer experience.  We…

Nowadays, “location intelligence” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. With…

Whether you’re managing a small retail store or a massive manufacturing plant, keeping track of your assets is absolutely essential. Why?  First of all, asset tracking gives you unparalleled visibility into the location and status of your assets. With the right tracking technology in place, you’ll always know where your assets are, who’s using them,…

Artificial intelligence (AI) and location-based technology have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements…

The world has undergone continuous and sweeping innovation in this advanced era, making tasks much simpler and more convenient. Digital applications have become increasingly popular and significant since the world shifted its focus to mobile and computer screens.Now, it’s easy to shop, book tickets for a getaway, or search for topics of interest from the…

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response…

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks,…

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…