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What is Location Intelligence Technology and How Can It Help You Grow Your Business?What is Location Intelligence Technology and How Can It Help You Grow Your Business?October 24, 2023

Nowadays, “location intelligence” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. With…

Indoor-Outdoor Navigation: Challenges and Best Solutions for 2023Indoor-Outdoor Navigation: Challenges and Best Solutions for 2023October 17, 2023

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential is immense. One particularly indispensable application of location-based technology is outdoor-indoor navigation. This…

What is Proximity Marketing and How Does It Work?What is Proximity Marketing and How Does It Work?October 10, 2023

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

The 3 Essentials of Location-Based AnalyticsThe 3 Essentials of Location-Based AnalyticsOctober 03, 2023

Mapsted’s cutting-edge location-based analytics melds geographic data with operational insights, unveiling potent solutions to your business challenges. By seamlessly integrating Mapsted’s hardware-free technology into your existing systems, you can enhance traditional business analytics tools like BI, CRM, ERP, EAM, and productivity platforms such as Microsoft Office and Google Sheets. Many businesses overlook the depth of…

What is Audience Segmentationand How Can it Help Businesses?What is Audience Segmentationand How Can it Help Businesses?September 19, 2023

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate…

How Location Technology Makes Smart Buildings Even SmarterHow Location Technology Makes Smart Buildings Even SmarterSeptember 12, 2023

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected…

Use the Mobile Experience to Take Your Airport to New HeightsUse the Mobile Experience to Take Your Airport to New HeightsSeptember 05, 2023

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Advantages of an Indoor Navigation System for Shopping MallsAdvantages of an Indoor Navigation System for Shopping MallsSeptember 04, 2023

A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

Differences Between Indoor Mapping and Indoor PositioningDifferences Between Indoor Mapping and Indoor PositioningAugust 30, 2023

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Advantages of a Hardware-Free Location Solution for Large CampusesAdvantages of a Hardware-Free Location Solution for Large CampusesAugust 28, 2023

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

The Future of Aviation with Indoor WayfindingThe Future of Aviation with Indoor WayfindingAugust 24, 2023

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important.…

How Theme Parks Can Benefit from Location SolutionsHow Theme Parks Can Benefit from Location SolutionsAugust 23, 2023

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already…

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