MAPSTED BLOG

What is Proximity Marketing and How Does It Work?What is Proximity Marketing and How Does It Work?October 10, 2023

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

What is Audience Segmentationand How Can it Help Businesses?What is Audience Segmentationand How Can it Help Businesses?September 19, 2023

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate…

How Location Technology Makes Smart Buildings Even SmarterHow Location Technology Makes Smart Buildings Even SmarterSeptember 12, 2023

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected…

Use the Mobile Experience to Take Your Airport to New HeightsUse the Mobile Experience to Take Your Airport to New HeightsSeptember 05, 2023

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Differences Between Indoor Mapping and Indoor PositioningDifferences Between Indoor Mapping and Indoor PositioningAugust 30, 2023

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Advantages of a Hardware-Free Location Solution for Large CampusesAdvantages of a Hardware-Free Location Solution for Large CampusesAugust 28, 2023

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Parks Can Benefit from Location SolutionsHow Theme Parks Can Benefit from Location SolutionsAugust 23, 2023

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already…

How to Develop an Effective Patient Tracking SystemHow to Develop an Effective Patient Tracking SystemAugust 22, 2023

What is a Patient Tracking System? A patient tracking system is really exactly as it sounds. It is a system to monitor patient movements throughout their time in the hospital. Over the years there have been many different ways clinicians track their patients, including pen and paper, spreadsheets, and now with the use of RFID…

Heat Map Analysis for Trade ShowsHeat Map Analysis for Trade ShowsAugust 21, 2023

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

Mapsted’s Advanced Indoor Location-Based Solutions for Your ResortMapsted’s Advanced Indoor Location-Based Solutions for Your ResortAugust 15, 2023

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

How Warehouses Can Increase  Profits by Leveraging an Indoor Navigation SystemHow Warehouses Can Increase Profits by Leveraging an Indoor Navigation SystemAugust 13, 2023

The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog,…

Predictive Analytics in Healthcare: High-Value Use CasesPredictive Analytics in Healthcare: High-Value Use CasesAugust 08, 2023

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting…

The Ultimate Guide to Indoor Maps for Enterprises: The Building Blocks for Smarter SpacesThe Ultimate Guide to Indoor Maps for Enterprises: The Building Blocks for Smarter SpacesAugust 07, 2023

When working in multi-company buildings or sprawling campuses, it can be difficult for students, employees, and visitors to find their ways around. There may be a few signs, but it’s nearly impossible to navigate without asking for directions. Indeed, this is where indoor maps for enterprises can come in handy. Whatever the type of establishment,…

Dynamic Mapping – Reasons Why Your Business Needs a Dynamic MapDynamic Mapping – Reasons Why Your Business Needs a Dynamic MapJuly 20, 2023

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Beyond Bluetooth: The Next Frontier of Indoor NavigationBeyond Bluetooth: The Next Frontier of Indoor NavigationJuly 15, 2023

In the realm of indoor navigation systems and location technology, Bluetooth Low Energy (BLE) beacons have garnered immense popularity. Countless articles on the internet extol the virtues of BLE beacon technology, positioning it as the frontrunner in a rapidly advancing sector. According to a 2021 report published on Globe Newswire, the sales of beacons, which…

Mapsted vs. RFID: A Comparative Analysis of Asset Tracking TagsMapsted vs. RFID: A Comparative Analysis of Asset Tracking TagsJune 30, 2023

For organizations, tracking assets is all about minimizing write-offs that usually happen when assets are misplaced, stolen or damaged. The assets they care about could be anything from vehicles and computers to emergency equipment, sensitive prototypes or intangible assets – people. The need to track and manage these assets in real-time stems from various reasons.…

Smart Ticketing: How Stadiums are Embracing Location Technology for Seamless Entry and Access ControlSmart Ticketing: How Stadiums are Embracing Location Technology for Seamless Entry and Access ControlJune 28, 2023

In recent years, the global need for contactless experience systems has meant that the concept of “Smart Ticketing” has also been fast-tracked in stadium and event sales operations. Smart ticketing offers a convenient solution for stadium and event organizers to manage their operations efficiently, eliminating overhead costs and process bottlenecks. This is quite significant because…

Interactive Exhibitions: The Role of Geolocation in Hands-On Museum DisplaysInteractive Exhibitions: The Role of Geolocation in Hands-On Museum DisplaysJune 21, 2023

Museums, like other industries, are witnessing massive penetration of context-aware technology. This term is increasingly discussed within museum circles due to its crucial role in driving innovation and maintaining relevance in the field. What is context-aware technology? It refers to systems and applications that are capable of gathering and analyzing contextual information from the environment…