MAPSTED BLOG

UWB Positioning Explained – Everything You Need to Know About it Before ImplementingUWB Positioning Explained – Everything You Need to Know About it Before ImplementingFebruary 16, 2021

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a…

Indoor Positioning Technology Everything You Should Know About ItIndoor Positioning Technology Everything You Should Know About ItFebruary 08, 2021

From traditional compasses to smartphone GPSs, we have seen a huge transformation in indoor positioning technology. Location tracking has become such a ubiquitous term that it’s almost impossible to imagine our lives without it. Outdoor navigation using GPS technology is an essential part of our daily lives. According to Market Watch, the GPS Tracking Device market…

What You Must Know About Bluetooth Beacons Before PurchasingWhat You Must Know About Bluetooth Beacons Before PurchasingFebruary 02, 2021

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacons devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…

The Future of Indoor Mapping in HospitalsThe Future of Indoor Mapping in HospitalsFebruary 01, 2021

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping…

Retail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesRetail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesFebruary 01, 2021

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Indoor Navigation Technology for Campuses: an A+ SolutionIndoor Navigation Technology for Campuses: an A+ SolutionFebruary 01, 2021

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

Use the Mobile Experience to Take Your Airline to New HeightsUse the Mobile Experience to Take Your Airline to New HeightsFebruary 01, 2021

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Location Marketing Technology for ResortsLocation Marketing Technology for ResortsFebruary 01, 2021

In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.

Heat Map Analysis for Trade ShowsHeat Map Analysis for Trade ShowsFebruary 01, 2021

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

What Customers Really Really Want: The Key to Better Retail ExperiencesWhat Customers Really Really Want: The Key to Better Retail ExperiencesFebruary 01, 2021

The retail industry is rapidly changing. With a large focus on e-commerce, many people wonder what brick and mortar establishments will have to do in order to survive. The easiest answer to this question? Listen to the customer. After all, they’re known for being right. People are beginning to lean on online shopping for its…

Vacation FOMO? Never Again with Mapsted’s Advanced Indoor Location-Based SolutionsVacation FOMO? Never Again with Mapsted’s Advanced Indoor Location-Based SolutionsFebruary 01, 2021

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

Indoor Maps ExplainedIndoor Maps ExplainedJanuary 29, 2021

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Advantages of a Hardware-Free Location Solution for Large CampusesAdvantages of a Hardware-Free Location Solution for Large CampusesOctober 05, 2020

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

The Benefits of Wayfinding Solutions on CampusesThe Benefits of Wayfinding Solutions on CampusesJune 02, 2020

Whether we’re talking about first year students who have no idea where anything is on campus, or 5th years who suddenly need to visit a lab in an area of the school they don’t normally visit, having instant access to detailed directions can help minimize stress and make university experiences that much better.

Advantages of Indoor Navigation System for Shopping MallsAdvantages of Indoor Navigation System for Shopping MallsApril 17, 2020

A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

Smartphone’s Role in Indoor PositioningSmartphone’s Role in Indoor PositioningFebruary 16, 2020

Smartphones have completely changed our lives. They’re the last thing we see before we fall asleep, and the first thing we see when we wake up every morning.

Timmy Awards Winner AnnouncementTimmy Awards Winner AnnouncementOctober 28, 2019

We would like to take this opportunity to thank Eugene for all his hard work and dedication, and look forward to much more success.

5 Problems Malls with Poor Indoor Navigation Face5 Problems Malls with Poor Indoor Navigation FaceOctober 02, 2019

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

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