MAPSTED BLOG

Facility Management Technology Trends in 2024Facility Management Technology Trends in 2024January 05, 2024

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in smart location marketing. According to the IDC, there will be more than 55.7 billion connected IoT devices worldwide by 2025. The market for indoor positioning and indoor navigation is estimated at $43.51 billion globally. In such a huge…

Where do You Begin Your Search for the Ideal Wayfinding Partner in 2024?Where do You Begin Your Search for the Ideal Wayfinding Partner in 2024?January 05, 2024

You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show…

How to Persuade Customers with Data-Driven StorytellingHow to Persuade Customers with Data-Driven StorytellingJanuary 04, 2024

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker, or influence a group of company executives, one of the most powerful tools you can use is data driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process,…

The Future of Aviation with Indoor WayfindingThe Future of Aviation with Indoor WayfindingJanuary 04, 2024

We all have experienced the way technology has developed over the years. This digital era that we are currently living in has worked to make simple tasks much easier and well managed. Ever since the world has turned its eyes towards mobile and computer screens, digital applications have grown more and more popular and important.…

Next Generation Airports: Adapting to MillennialsNext Generation Airports: Adapting to MillennialsJanuary 04, 2024

Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.

The Future of Indoor Mapping in HospitalsThe Future of Indoor Mapping in HospitalsJanuary 03, 2024

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping…

Indoor Navigation Technology for Campuses: An A+ SolutionIndoor Navigation Technology for Campuses: An A+ SolutionJanuary 03, 2024

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

How to Leverage Location-Based Data to Improve Conversion RatesHow to Leverage Location-Based Data to Improve Conversion RatesJanuary 03, 2024

Leveraging location data is critical for any business. It doesn’t matter what the aim is – it could be to gain more newsletter subscribers, more advertising impressions, increased sales, or anything else. Everything you do regarding your business in this ever-increasing digital world will have a massive impact on it.  So, looking at business optimization…

What Is Location Intelligence and How Can It Be Used in Business?What Is Location Intelligence and How Can It Be Used in Business?January 03, 2024

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very…

What is Geographic Segmentation?What is Geographic Segmentation?January 02, 2024

Have you ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

Retail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesRetail Product Placement: How to Use Analytics Technology to Optimize Displays and Increase SalesJanuary 02, 2024

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Advantages of an Indoor Navigation System for Shopping MallsAdvantages of an Indoor Navigation System for Shopping MallsJanuary 02, 2024

A visit to the mall should be fun and entertaining. But that’s not always the case. Finding your way around large retail facilities, especially those with multiple floors, can often be an exercise in frustration.

8 Applicable Industries for Indoor Location Tracking Technology in 20248 Applicable Industries for Indoor Location Tracking Technology in 2024January 02, 2024

Various indoor location tracking services been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various…

Data Visualization for MallsData Visualization for MallsJanuary 02, 2024

Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know,…

5 Problems Malls With Confusing Indoor Navigation Face in 20245 Problems Malls With Confusing Indoor Navigation Face in 2024January 02, 2024

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

What is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedWhat is Geofencing? Here’s Everything You Need to Know – From Mercedes Benz to MapstedJanuary 01, 2024

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving…

UWB Positioning Explained – Everything You Need to Know About it Before ImplementingUWB Positioning Explained – Everything You Need to Know About it Before ImplementingJanuary 01, 2024

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a…

What You Must Know About Bluetooth Beacons Before Purchasing in 2024What You Must Know About Bluetooth Beacons Before Purchasing in 2024January 01, 2024

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form…