MAPSTED BLOG

Location marketing has come a long way from being exclusive to big malls and community buildings. It has become an effective solution on how to increase grocery store sales. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying […]

Real-time asset reporting is changing the game for how businesses track and manage their valuable resources. In this overview, we’ll look at what real-time asset reporting for businesses actually is, why it matters so much in today’s fast-paced world and how recent technologies—like IoT sensors, cloud platforms and solutions from providers like Mapsted—are pushing its […]

The world has undergone continuous and sweeping innovation in this advanced era, making tasks much simpler and more convenient. Digital applications, including wayfinding in airports, have become increasingly popular and significant since the world shifted its focus to mobile and computer screens. Now, it’s easy to shop, book tickets for a getaway or search for […]

Artificial intelligence and location intelligence have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based intelligence technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements […]

What would you see if you dedicated one day to watching each shopper who enters your retail space? Would they look flustered and confused or focused and confident? There is a high chance that your in-store wayfinding navigation strategies will determine your answer. To navigate large spaces efficiently, in-store navigation technology integrates seamlessly with a […]

Making workplaces safe isn’t all about installing cameras or hiring more guards. The challenge, as always, is to avert incidents before they occur and respond instantly when they do. This is where IoT visitor management systems (VMS) come into play. Conventional visitor management systems do a good job of recording the entries/exits of visitors, but they often lack […]

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

Let’s face it—nobody enjoys standing in a long checkout line or moving at a snail’s pace through a queue. In a world where everything needs to be quick and convenient, long wait times can push shoppers to ditch their carts and head elsewhere. This is precisely how IoT improves wait times in retail: By using […]

Modern enterprises face complex challenges when tracking visitors and managing data. Traditional methods often rely on manual check-ins, which can lead to delays, errors and limited insights into visitor flow. Today, IoT in facility management offers real-time visitor analytics, smart visitor management and IoT-enabled visitor monitoring. These innovations boost security, optimize operations and improve the […]

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving your […]

Airports have evolved from merely a point of transfer to an experience in and of themselves. Modern airports are about so much more than just a hub for catching flights, from iconic designs to luscious indoor gardens, luxury lounges and beyond. The most beautiful airports in the world are a blend of aesthetics, comfort and efficiency that […]

Two of the technologies that are redefining modern business environments are digital twin technology and indoor navigation with digital twins. Together, they form safer workflows, streamline operations and increase productivity at the workplace. Picture a work environment where employees don’t waste moments looking for meeting rooms; medical personnel can immediately find critical equipment and maintenance […]

The Internet of Things (IoT) is changing how industries work by collecting real-time data, automating tasks, and offering predictive insights. Industry reports predict the global IoT market will pass $153.2 billion by 2029, growing at a CAGR of 18.8%. From manufacturing to healthcare and logistics, companies are using IoT solutions for industries to improve operations, […]

The most beautiful museums in the world offer more than art. They combine bold design, deep cultural roots and advanced technology to immerse visitors in museums famous for art and architecture. Some, like the Louvre, merge centuries-old grandeur with modern additions, while others, such as Guggenheim Bilbao, have transformed entire cities through striking forms. Each […]

Wondering how to create an immersive virtual trade show display can set you apart from the crowd. A booth that is not interactive or appealing to the senses will remain unnoticed and is a missed opportunity. The solution? Planning ahead and brainstorming ideas with your team will help in designing and hitting your goals. Here’s […]

Location-based analytics is an extra layer of geographical data for your business. Mapsted Location-based data analytics allow you to extract more valuable insights, allowing you to gain a deeper understanding of your consumers’ or staff’s activities. People also call it “geo-analytics”. Across industries such as higher education, big-box retail, shopping malls and transportation hubs, business […]

Sustainability in modern airport designs has become a crucial goal for airports worldwide. They want to reduce emissions, cut waste and make travel greener for everyone. This shift involves new materials, green airport innovations and a focus on passenger well-being. What makes an airport sustainable? Designers look at everything from energy and water usage to […]

Are you familiar with the digital transformation that’s currently taking place in transportation facilities? It’s a significant development and we have some compelling statistics to support the benefits of technology like Digital Wayfinding Solution for Train Stations. In railway-related transportation specifically, train station wayfinding and digital mapping solutions have been a pathbreaker. This has led […]