Collecting data from shopping malls is not a new concept or idea. In fact, if you ask most mall owners, they will likely be able to tell you statistics on revenue,  rent per square foot, as well as building utility and maintenance costs. While this is very important data that every mall owner should know, […]

Today’s shopping malls are still money-making factories. In fact, the global retail sales are predicted to be more than $26 trillion by the end of this year. With more than $26 trillion in projected sales, shopping malls are leading the way as the key revenue earners. Even though shopping malls are the leading source of retail sales, there is still room for them to grow.

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving […]

Ultra WideBand Positioning (UWB Positioning) is one of the most recent indoor positioning technologies to emerge. UWB Positioning, supersedes base-band, impulse, and carrier-free technology. The United States of America Department of Defense was the first to use the term “ultra wideband”. UWB indoor positioning became commercially available in the late 1990’s. UWB radio is a […]

For the majority, our first experience with Bluetooth technology probably involved some sort of wireless headset or hands-free device. However, a new wave of Bluetooth beacon devices is now emerging. These new Bluetooth beacon devices are lower in cost and they consume less power.  From a non-technical, user perspective, the name Bluetooth covers any form […]

How Do Indoor Maps Work? Companies use indoor navigation technology to map large buildings, such as shopping malls, universities, airports, and hospitals. An indoor map provides visitors with important information about the venue as well as indoor map navigation. For places that offer an indoor map application, visitors can easily download the application or open […]

Wi-Fi has become readily available in just about every indoor space, so it may seem like a logical default choice for indoor positioning systems, but it has security and accuracy setbacks. Nonetheless, despite Wi-Fi’s downsides, with fingerprinting, sensor fusion, and security hardening, a WiFi positioning system is a good option for connecting indoor positioning systems.  […]

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks, […]

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but […]

Today, workplaces are evolving to cope with changing times and demand. Not only are more companies shifting towards a fully remote or hybrid working model, but they’re also evolving to create the most efficient setup for their employees. One of the most innovative solutions is office hoteling. According to a 2021 CBRE survey, 66% of mid-sized […]

Running a tradeshow can be an expensive endeavor. It requires careful planning, coordination, and ample resources to attract exhibitors and their audiences. If you’re worried about low attendance and not getting enough value out of your investment, there are several strategies you can employ to boost your tradeshow’s ROI. If you’re already swimming in endless […]

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer […]

When you cater to everyone, you serve no one. The same can be true with marketing: when you market to everyone, it’s difficult to reach anyone. That is why audience segmentation is so powerful.  Let’s look at what audience segmentation is, why it’s important, and some key audience segmentation examples you can use to generate […]

The absence of smart building technology can result in a cluttered and challenging office environment, making it difficult to navigate, locate items and access meeting rooms for guests. This leads to wasted time and increased frustration. However, intelligent technology can offer a quick solution to these issues. Nowadays, the term “smart building” suggests a connected […]

Artificial intelligence, which also encompasses numerous technologies and processes, will play a central role in enabling the dynamic pricing and personalization that airlines will need to become authentic and effective retailers

Mapsted Maps offers customers a searchable, interactive map that helps them plan and visualize their routes. The seamless indoor-outdoor wayfinding experience offered by this product helps visitors easily navigate inside a complex venue, and also allows for easy navigation across platforms.

Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.Having a hardware-free location solution ensures that when it’s absolutely necessary to escape a building, you’ll always have a way and you won’t have to worry about your smartphone losing connection.

How Theme Park Map Solutions Can Transform the Visitor Experience The theme park industry has grown rapidly during the past decade. But navigating the park and waiting in long lines to enjoy a few minutes of park rides is frustrating for visitors – and a challenge for theme park management. Some theme parks are already […]