
Location technology isn’t just about occupants finding their way in your facility, it is much more than that. This fascinating technology is evolving to include everything from location data analytics, occupancy flow analysis and powerful asset tracking and personnel monitoring, to game-changing marketing notifications and revenue generating strategies that help you boost sales and elevate customer experiences.
Choosing the right location solution is crucial for the success of your location-based technology strategy. Choosing the right company to partner with will exponentially help boost efficiency, elevate the customer experience and increase revenue. However, with multiple options available out there, how do you know which one is right for your business? That’s what this guide is all about.
In this blog we’ll break down some key considerations when choosing location positioning technology so that you can make the right decision for your business.


Whether you are in logistics, healthcare, retail or any other industry, location solutions have value to offer and will always give you a competitive edge. And the best news? Companies like Mapsted are already leading the way with innovative, hardware-free location-based technology solutions. So, you have a lot of exciting possibilities to explore.
Key Considerations for Evaluating Location Technology
1. Accuracy and Precision
Accuracy and precision are key considerations in location technology. Precise location data can significantly impact your business. High accuracy ensures efficient route planning in logistics to personalized customer experience in retail.
Key Points:
- Evaluate the technology’s accuracy under different conditions.
- Consider the margin of error and its implications on your operations.
- Test the precision in both indoor and outdoor environments.
To know the importance of accuracy, check this study by the Journal of Location Based Services. They found that accuracy in indoor positioning systems is essential for applications like asset tracking and navigation in complex environments.
2. Scalability
Scalability refers to the technology’s ability to grow with your business. As your operations expand, your location based technology solutions should seamlessly adapt without significant overhauls.
Key Points:
- Assess how easily the technology can accommodate increasing advancements or demands.
- Look into the infrastructure requirements like network capacity, data storage and server resources for scalability.
- Consider future-proof positioning technologies that can be easily deployed and customized with evolving requirements.
As per a study by MarketsandMarkets, the location-based services (LBS) market is expected to grow from $ 24.7 billion in 2023 to $ 60.4 billion by 2028. This significant growth showcases the need for scalable solutions.
As per a study by MarketsandMarkets, the location-based services (LBS) market is expected to grow from $ 24.7 billion in 2023 to $ 60.4 billion by 2028. This significant growth showcases the need for scalable solutions.
3. Cost-Effectiveness
After accuracy and scalability, the financial aspect is a major consideration. Investing in location technology should provide a substantial return on investment (ROI). Analyzing cost-effectiveness ensures the technology fits your budget while delivering the expected benefits.
Key Points:
- Compare the initial setup costs and ongoing maintenance expenses. Also, check the potential costs like subscriptions, software updates and support services.
- Evaluate the technology’s potential to reduce operational costs.
- Consider the ROI period and long-term financial impact.
For example, traditional location technology requires expensive hardware installation and maintenance costs, not to mention extra costs required to expand coverage. Pioneering solution providers such as Mapsted, however, have created a proprietary and patented hardware-free solution that significantly reduces installation and maintenance costs, making it a cost-effective choice for many businesses. Mapsted’s technology can save businesses up to half on installation costs and maintenance expenses compared to traditional hardware-based solutions.
4. Integration Capabilities
Your chosen location technology should seamlessly integrate with your existing systems. Integration capabilities determine how well the new technology can complement and enhance your current operations.
Key Points:
- Check compatibility with your current hardware and software systems.
- Check the ease of integration and potential challenges.
- Consider location solutions that offer robust APIs for smooth integration.
A case study by IEEE Xplore highlights the importance of integration in location-based services, where seamless data fusion improved operational efficiency by 25%.
A case study by IEEE Xplore highlights the importance of integration in location-based services, where seamless data fusion improved operational efficiency by 25%.
5. User Experience
A user-friendly location solution can significantly impact adoption rates and overall satisfaction. Ensuring that the technology is intuitive and easy to use is crucial for successful implementation.
Key Points:
- Test the technology’s interface to identify potential problems and ensure accessibility.
- Interface design should be responsive, intuitive, and visually appealing.
- Consider location solutions that provide comprehensive training and support.
A study reveals that 88% of users are less likely to go back to a website or app after a bad user experience. Furthermore, in the Salesforce study, “72% say they will remain loyal to companies that deliver faster service, and 65% say they will stay loyal if the company offers a more personalized experience.”
A study reveals that 88% of users are less likely to go back to a website or app after a bad user experience. Furthermore, in the Salesforce study, “72% say they will remain loyal to companies that deliver faster service, and 65% say they will stay loyal if the company offers a more personalized experience.”
Hence, choose technology that provides actionable real-time data allowing businesses to compete in this new economy and therefore giving their customers the best-personalized experience.
6. Security and Privacy
With increasing concerns over data security and privacy, it’s essential to choose a location based technology that prioritizes these aspects. Ensuring that your data is protected against breaches is critical.
Key Points:
- Evaluate the security measures like access controls, encryption protocols, and vulnerability management processes implemented by the technology provider.
- Check for compliance with relevant data protection regulations such as GDPR or CCPA. The European Union’s General Data Protection Regulation (GDPR) as well as the California Consumer Privacy Act (CCPA) are two pivotal regulations regarding data privacy which have imposed stricter rules on how companies can use personal information like location data.
- Assess the privacy controls, including anonymizing data, managing user permission, deleting data etc available for sensitive information.
A Cisco survey found that among consumers 84% are anxious about the privacy of their private information along with control over its utilization being wanted by 79%. This underscores rising demand for transparency and control over location technologies.
A Cisco survey found that among consumers 84% are anxious about the privacy of their private information along with control over its utilization being wanted by 79%. This underscores rising demand for transparency and control over location technologies.
For example, Apple’s implementation of App Tracking Transparency (ATT) in iOS 14, which requires apps to ask for user permission before tracking their activity across other apps and websites. This highlights the growing importance of user privacy in the tech industry.
Conclusion
Evaluating location technology involves a thorough analysis of various factors to ensure the chosen solution meets your business requirements. By considering scalability, accuracy, cost-effectiveness, integration capabilities, user experience, and security, you can select the best location technology solution for your organization.
Mapsted is gaining traction in this field by providing cutting-edge, hardware-free solutions that excel in all these critical areas. What makes them a trusted partner for businesses is their commitment to accuracy, innovation, affordability, scalability, and user-centric design.
Ready to experience the Mapsted difference?
Schedule a free demo today and discover how choosing Mapsted location-based services can take your business to the next level. Let us guide you towards a more efficient, customer-centric, and secure future.For further insights, take a look at our resources on Indoor-Outdoor Navigation: Challenges and Best Solutions for 2024 and Mapsted Location Technology Solutions.
Frequently Asked Questions
Q1. How can I determine the accuracy of location technology?
Ans. Evaluate the technology under different conditions and environments to understand its accuracy. Look for technologies with low margins of error and consistent performance.
Q2. Why is scalability important in location technology?
Ans. Scalability ensures that the technology can grow with your business, adapting to increasing demands without requiring significant changes to your existing infrastructure.
Q3. What factors contribute to the cost-effectiveness of location technology?
Ans. Consider initial setup costs, ongoing maintenance expenses, and the potential for reducing operational costs. Analyze the ROI period to understand the long-term financial benefits.
Q4. How do I assess the integration capabilities of location technology?
Ans. Check compatibility with your current systems and evaluate the ease of integration. Technologies with robust APIs often offer smoother integration processes.
Q5. What should I look for in terms of security and privacy in location technology?
Ans. Ensure the technology provider implements strong security measures and complies with data protection regulations. Look for privacy controls that safeguard sensitive information.