Malls have always been the venues for new connections and shopping, memories are made here. However, with e-commerce making things extremely convenient, malls recently had to reconsider their customer interaction strategy. Now, to me, geofencing in retail is the hero of this space because, with it, brick-and-mortar retailers can align themselves against online market players. […]
read moreShopping spaces are bustling hubs of activity and in-store heat map technology ensures every corner of your retail space contributes to your success. This innovative tool analyzes customer movements and foot traffic to highlight high-demand zones and areas needing optimization. Whether looking to improve layouts, target promotions or streamline operations, heat maps provide actionable insights […]
read moreThe retail segment is constantly changing and new trends in the retail industry can impact how businesses make decisions. For instance, the rise of e-commerce, the growing importance of environmental sustainability and the popularity of buy online pick up in-store (BOPIS) options are all factors that businesses must consider when making decisions about their store […]
read moreIf you run a retail store, you’re probably no stranger to the challenge of increasing customer footfall. It’s not just about having great products anymore—shoppers today expect more personalized experiences, seamless navigation and smart solutions that enhance their overall journey. The retail landscape in 2025 will demand innovative strategies that leverage data and technology. To […]
read more