Nowadays, “location intelligence” is a term frequently mentioned, and its significance extends beyond the realm of real estate. Location is a fundamental aspect that permeates every facet of life. Whether it involves individuals relocating, items being monitored or businesses functioning, the element of location plays a pivotal role in determining business success or failure. With…

read more

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential is immense. One particularly indispensable application of location-based technology is outdoor-indoor navigation. This…

read more

Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools.  Over the past two years, we have seen brands at malls and airports, enhancing customer…

read more

Mapsted’s cutting-edge location-based analytics melds geographic data with operational insights, unveiling potent solutions to your business challenges. By seamlessly integrating Mapsted’s hardware-free technology into your existing systems, you can enhance traditional business analytics tools like BI, CRM, ERP, EAM, and productivity platforms such as Microsoft Office and Google Sheets. Many businesses overlook the depth of…

read more