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Location Analytics Tools With Superior Accuracy

Real-time customer analytics provide comprehensive insights into customer behaviours, including popular areas, traffic patterns and visit durations to help identify areas for improvement and to develop targeted marketing campaigns.

The technology uses real-time data analytics enabling quick responses to visitors’ behaviour changes and lets you make data-driven decisions to improve the visitor experience.


Real-Time Updates

Bring together behavioural, demographical, environmental and even transactional data in real time to create a complete snapshot of your customers.

AI-Driven Insights

Always stay one step ahead of your competition. Unleash powerful customer insights to predict your customers’ needs, using Mapsted’s advanced analytics platform.

Create custom reports and views based on real-time customer location and behavioural data, proactively prevent problems and identify patterns and correlations to make informed business decisions.

Analyze Customer Profile Attributes

With Mapsted’s analytics software platform, you can review data from users across multiple channels, examine web analytics, mobile app analytics and create custom reports using customer profile filters.

A Single Platform For All Location Data Analytics

See who's coming to your property and how they spend their time.

Track engagement and customer behaviour using Mapsted’s out-of-the-box analytics platform. It’s one of the best customer data analytics platforms on the market today.

Built For Business

Enjoy enterprise-ready analytics with advanced scalability and security. Mapsted location-based data analytics is General Data Protection Regulation (GDPR) compliant.

How It Works

To learn more about the full suite of traffic flow, pattern visualization and modelling products, visit

Mapsted Analytics

Frequently Asked Questions

Technology plays a crucial role in gathering customer insights. Some ways businesses can leverage technology to collect and analyze customer data include customer relationship management (CRM) systems, website analytics, social media monitoring, data mining and machine learning, online surveys and feedback tools, heatmaps and user testing and predictive analytics.

Customer insight marketing is the gathering and analyzing of data and information about customers to gain a deep understanding of their needs, preferences, behaviours, and motivations. It involves using this knowledge to develop effective marketing strategies and tactics that are tailored to specific customer segments or individual customers. Customer insights provide valuable information to businesses, helping them make data-driven decisions and improve their marketing efforts.

A customer insight tool is a software or platform enabling businesses to gather, analyze, and interpret data about their customers to gain valuable insights into their behaviour, preferences, and needs. These tools help businesses understand their customers better, make informed decisions, and develop effective strategies to enhance customer experiences and drive growth.

A customer insight strategy is a planned and systematic approach to gaining a deep understanding of customers and using that knowledge to make informed business decisions and create the right marketing activities. It involves the formulation of a clear plan and objectives for collecting, analyzing, and applying customer insights to achieve specific business goals.

Mapsted’s real time customer analytics software can help you get detailed reports about consumer behaviours and activities in a particular area to help you create effective and highly targeted advertisements.

Flexible Solutions Serving Any Industry

Indoor navigation adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get Started With Mapsted’s Innovative Location Technology Today

Join those clients using Mapsted’s personalized location technology solutions to increase sales and attract new customers. Discover how with a no-cost, customized demo.

Time For Top-Notch Data Visualization?

Trust our location analytics to solve intricate behaviour puzzles.

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