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Using Audience Segmentation for Customer Insights

Understand Your Customers with Powerful Audience Segmentation Tools

Mapsted's groundbreaking audience segmentation marketing platform provides highly accurate insights into your target audience, elevating their engagement at every stage of their buying journey. Gain a profound understanding of your customers and witness unparalleled growth.

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Revolutionary Wireless Location Technology

Mapsted’s trailblazing indoor location technology demonstrates leadership in the field and a commitment to technology innovation with unmatched accuracy, reliability and versatility. With more than 100 patents, Mapsted’s indoor positioning system is the most accurate on the market for indoor marketing and location-based targeting. Our system achieves a one metre accuracy without Bluetooth beacons, external Wi-Fi or additional external hardware, so there is no hardware maintenance or installation costs.


Advanced Audience Segmentation Software

Mapsted’s powerful audience segmentation platform uses real-time, high-quality granular location data, which you can use to build detailed user personas and divide users into highly targeted market segments.

You will get the deep insights you need to market to your potential customers along every step of their buying journey, based on:

  • Location and travel patterns
  • Online and offline behaviours
  • Demographics
  • Interests and habits

Data-Driven Personalization

In the world of marketing, personalization is the key to success. When you customize your messages to align with consumers' preferences, the likelihood of them purchasing your products skyrockets.

Harness the power of Mapsted's detailed location-based audience segmentation data to unlock custom segments within your target audience. Develop hyper-personalized marketing strategies that captivate your customers. With Mapsted, you can:

  • Expand your customer base
  • Achieve higher response rates
  • Enhance customer engagement
  • Improve overall customer experience and relationships

Mapsted's technology is at the forefront of audience segmentation data analysis, leading the way in innovation.

Online and Offline Integration

Brands often face a disparity in personalization and customer experience between in-store and online shopping. Customers expect tailored experiences regardless of the channel. Understanding audience segmentation is crucial for bridging this gap.

Relevant, Targeted Messaging

Target audience segmentation allows you to reach customers at the right time and place, boosting engagement and driving traffic.

Combine rich online and offline location data to:

  • Engage potential customers with geo-conquesting
  • Customize messages to finely-targeted niche audiences
  • Send relevant location-based offers and promotions

Frequently Asked Questions

Audience segmentation is the process of dividing a larger target audience into smaller, more distinct subgroups or segments based on specific characteristics, traits or behaviours. This division allows marketers and businesses to better understand and cater to the unique needs, preferences, and interests of different groups within their overall audience.

Let's look at a possible scenario using audience segmentation in the context of a clothing retailer targeting young adults. The retailer wants to understand and cater to the diverse preferences and behaviours of their target audience. By using segmentation approaches such as demographics, psychographics, behaviours and occasions or events, the clothing retailer can develop targeted marketing campaigns, design personalized product recommendations, and create engaging content that resonates with different segments of their young adult audience. This level of customization and understanding leads to more effective marketing strategies, higher customer satisfaction and increased sales for the retailer.

Audience segmentation in advertising enables advertisers to cut through the noise, connect with their target audience on a deeper level, and achieve better results. It allows for more efficient resource allocation, improved relevance, and enhanced customer experiences, all of which contribute to the success of advertising campaigns.

With audience segmentation you can gain deeper insights into the diverse segments of a target audience and develop tailored marketing strategies and messages that resonate with each segment. By dividing the audience into smaller segments, marketers can create more personalized and relevant campaigns, improve communication, and enhance the overall effectiveness of their marketing efforts.

While audience segmentation may present some challenges, the benefits it offers in terms of targeted advertising, improved relevance, and higher ROI make it a valuable practice. Many businesses utilize segmentation successfully by leveraging available resources, employing data analysis tools, and collaborating with marketing experts to ensure the segmentation process is executed effectively.

How It Works


Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using Mapsted’s location marketing technology.


Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising


Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM

Flexible Solutions Serving Any Industry

Indoor navigation adds tremendous value to many different industries including (but not limited to):

Higher Education

Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.

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Mall Retail

Keep shoppers in the “know” with the latest news, events, and deals happening around them.

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Trade Shows & Exhibitions

Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.

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Big Box Retail

Let shoppers know where they can find deals, send messages about events and latest product news.

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Hospitals & Healthcare

Personalize and send relevant notifications to patients, visitors and staff.

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Transportation Hubs

Share live travel updates with passengers along their journey, ensuring they’re up-to-date.

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Resorts & Parks

Upsell in-house specials or excursions, ensure guests know about all events taking place around your park or resort.

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Museums & Art Galleries

Send personalized welcome messages and upsell related products in your gift shop.

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Get started with Mapsted’s innovative location technology today

Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.

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