MAPSTED BLOG

Location-Based Technology and Emergency Preparedness – Benefits and Possibilities

May 09, 2023
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Technology Trends

location-based technology benefits in emergency

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response times.

Picture this: An emergency occurs and chaos ensues immediately. In such a scenario, waiting for help to arrive may not be the best option. Instead, location-based technology can enable you to know where to go and how to get help quickly. While emergency teams may need time to plan the safest way to reach victims, location technology can guide users to safety and broadcast their location to expedite rescue efforts.

Indoor location technology is particularly beneficial because it provides real-time information about and to users. This means that their exact location can be accurately marked on a map, allowing them to understand their surroundings and choose the most efficient and safest route. This also allows facilities managers and risk management teams to have an exact count of who is in the building and where they are located.

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The Key to Quick and Effective Emergency Response

Today, location-based technology is being widely used by both rescue teams and civilians to stay safe during natural disasters and emergency situations such as terrorist attacks. This technology can make significant strides in situations where every second counts.

To fully understand the potential of location-based technology in emergency situations, consider the following applications:

• With location tech, emergency plans can be created with greater precision. This technology can help create more robust emergency preparedness plans without the need for guesswork.

• Automated emergency alerts are another key application of location-based technology. By using real-time location data, priority notifications can be sent to those within affected areas to warn them of potential dangers.

• The combination of location tech and IoT devices takes things one step further. Their synergy can reduce the rescue workers’ efforts to determine the exact number of people inside a building and monitor air quality to ensure the safety of building occupants.

How Can Location-Based Technology Improve Emergency Preparedness?

Having a location-based technology is akin to possessing a key that unlocks the gateway to:

  • Faster emergency response times: Location-based technology can help first responders quickly locate and reach people in need during an emergency, reducing response times and potentially saving lives.
  • Improved situational awareness: By providing real-time location data, location-based technology can help emergency managers and responders better understand the scope and severity of an emergency, as well as the locations of affected individuals and critical infrastructure.
  • Better resource allocation: Location-based technology can help emergency managers and responders allocate resources more efficiently by providing real-time information about the location and status of emergency personnel, equipment, and supplies.
  • Enhanced communication and coordination: Location-based technology can improve communication and coordination between emergency responders and affected individuals by enabling targeted alerts and notifications, and facilitating two-way communication.
  • Increased accuracy and precision: Location-based technology can provide highly accurate and precise location information, even in complex indoor environments, allowing emergency responders to navigate and search for people in need.

Comparing Location Technologies: Which One Fits Your Needs?

While location-based technologies such as GPS, Bluetooth, and external Wi-Fi have proven useful in emergency preparedness, they do have some practical drawbacks. Privacy concerns are among the most significant challenges facing experts in the field. The potential misuse of data and the lack of secure technology make them ineffective for widespread global use. Additionally, technical barriers exist, such as the need to train users and backend staff on how to configure the application and hardware.

Therefore, it is essential for facility managers and decision-makers to choose a location technology that is better in every aspect. This technology should not require additional hardware, yet has the ability to overcome privacy concerns and scale implementations without incurring exorbitant costs. As you navigate the decision-making process for selecting the right location-based technology, it is crucial to carefully consider all options available.

Mapsted: Your Ultimate Partner in Emergency Preparedness

Wonder why so many leading brands choose Mapsted as their mapping partner? We prioritize the safety and security of users without making any compromises. Our team of expert engineers has spent years perfecting our innovative technology to create a smart ecosystem within venues, putting user safety first.

Our cutting-edge technology seamlessly integrated into your venue gathers visitor location and behaviour data without compromising their privacy. Our enterprise-ready patented solution gathers information in real-time, enabling you to monitor traffic flow and floor use patterns and direct staff to alleviate bottlenecks at hotspots.

Mapsted’s technology is highly customizable, allowing end-users to receive automatic notifications about nearby events as soon as they are detected on a virtual floor map. Unlike other location-based technologies that rely on proximity to a signal source, Mapsted uses data points from multiple sources to ensure unparalleled accuracy, even in signal dead zones or transition points within buildings.

The Pinnacle of Innovation with Mapsted

At Mapsted, we are protected with powerful patents, including crowdsourced passive positioning and calibration, magnetic landmark method, crowd-sourced pedestrian localization, timeout-based localization, server-based mobile device monitoring in crowd-sourced pedestrian localization, and neural network training for mobile device RSS fingerprint-based indoor navigation. 

What sets us apart is that these methods utilize signal data from existing infrastructure, such as 

  • Wifi
  • Bluetooth
  • Gyroscope
  • Magnetic fields
  • GPS
  • Predictive motion
  • Accelerometer
  • Cellular networks. 

By gathering data from such diverse sources, our technology is highly adaptable, and dependable and can easily be integrated into an existing ecosystem, making it a robust solution for your location-based technology needs.

Final Thoughts

Location-based technology has revolutionized emergency response by providing precise and accurate location data that can help save lives. With the ability to navigate users to safety during critical situations and speed up rescue efforts, it has become an essential tool in emergency response. Mapsted’s enterprise-ready solution is a prime example of this technology, delivering highly accurate and precise location data while also prioritizing customer privacy. The technology integrates seamlessly into venues and can be customized to meet unique requirements, making it a reliable and adaptable option for location-based technology needs. With Mapsted’s technology, you can monitor traffic flow, track visitor movements in real-time, and reduce the workload of rescue teams by determining the number of individuals within a facility. 

Investing in location-based technology isn’t just about being prepared for emergencies – it’s about saving lives. Find out how you can make a difference today by contacting Mapsted.  If you would like to know more about what Mapsted technology can do for your business, read our blog on How Smart Building Technology Makes Smart Buildings Even Smarter and this short video introducing you to Mapsted.

Frequently Asked Questions

Q1. What is location-based technology, and how does it work?

Ans. Location-based technology is an electronic system that utilizes devices such as GPS, Bluetooth, WiFi, and other sensors to determine the location of people or objects. This technology works by sending signals to these devices and receiving their responses to determine their precise location.

Q2. What are the benefits of using location-based technology?

Ans. Location-based technology can be used for a variety of purposes, including emergency response, navigation, and monitoring. Its most significant benefit is its ability to accurately pinpoint the location of individuals or objects, enabling faster and more efficient emergency response times.

Q3. How does Mapsted’s location-based technology differ from other solutions?

Ans. Some effective promotions include offering coupons, loyalty rewards, personalized recommendations, and exclusive deals for customers who check-in or share their location with your store.

Q4. Can Mapsted’s location-based technology be integrated with existing systems?

Ans. Yes, Mapsted’s technology can be easily integrated into an existing ecosystem, making it a versatile and robust solution for location-based technology requirements.

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