MAPSTED BLOG

Big Box Retail & Malls

How Effective Retail Store Mapping Can Boost Conversions Rates
April 17, 2024How Effective Retail Store Mapping Can Boost Conversions Rates

Nearly 20% of retailers in the United States and the United Kingdom believe that their customers would switch to another store if they didn’t have an in-store navigation feature, according to Statista. In today’s highly competitive retail environment, this represents a substantial potential loss in revenue. It underscores the importance of having a well-thought-out store…

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Top 9 Use Cases of Artificial Intelligence in the Retail Industry’s Value Chain Stages
March 26, 2024Top 9 Use Cases of Artificial Intelligence in the Retail Industry’s Value Chain Stages

Artificial Intelligence (AI) technology is the latest buzzword across multiple industries, both for its advantages and the concern about its implications for the labour workforce. Today, one of the notable sectors is the usage of Artificial Intelligence in retail industry. AI technologies are helping retailers to enhance the customer experience, optimize administrative tasks and empower the…

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10 Location Marketing Strategies To Promote Your Grocery Store in 2024
January 10, 202410 Location Marketing Strategies To Promote Your Grocery Store in 2024

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

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In-Store Marketing Strategies to Drive Sales in 2024
January 08, 2024In-Store Marketing Strategies to Drive Sales in 2024

There’s a widespread belief that traditional brick-and-mortar shopping is on the decline. While many people do prefer the ease and convenience of shopping online, some argue that it lacks the personal touch and human connection of in-person shopping. Typically, older generations tend to shop in physical stores more often than Millennials and Gen Z, who…

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