Contextual Messaging
Capture your audience’s attention with location-based contextual messaging.The most effective way to engage your customers is to deliver highly personalized and contextualized messages at exactly the right moment, using Mapsted’s advanced location technology.
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Make it personal
Mapsted’s innovative hardware-free location technology works with our advanced audience segmentation and customer engagement platforms to help you create highly effective campaigns using advanced contextual messaging technology.
Capture a complete view
Using a shopper's current in-store location and information about the products or brands they're in closest proximity to at that moment, along with background information about their shopping habits and interests, Mapsted provides marketers with a complete customer profile.
They can then use that profile to send their customers timely, highly personalized messages in the right place, at the right time.
Messages customers want to get
Understanding how customer behaviours, interests, location, and needs can change over time is critical when it comes to delivering relevant offers, discounts and messages that resonate with each consumer, and feel like they’ve been created just for them.
Consumers expect contextual and personalized messaging to go beyond just addressing them by name. Delight your customers with contextual messaging that draws upon their location, the type of mobile device they're using, the current weather, and the time of day.
Frequently Asked Questions
Contextual texting helps in providing relevant information to potential customers about various products and services that are easily accessible to them.
Contextual communication is defined as the bidirectional transfer of information between two parties where both sides are aware of the relational, environmental, and cultural context of the exchange. Simply put, it means that all entities involved know what the conversation is about.
The number one tip for creating powerful contextual messages is to understand the difference between “contextual” messages and messages that are too-close-to-comfort for consumers. For more information, please read our article.
Flexible solutions to serve any industry
Location-based marketing can add tremendous value to many different industries including (not limited to):
Higher Education
Keep students, visitors and staff engaged and up-to-date with the latest campus news and events.
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Mall Retail
Keep shoppers in the “know” with the latest news, events, and deals happening around them.
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Trade Shows & Exhibitions
Send personalized welcome messages to your visitors, suggest upcoming live events, and help them connect with other attendees.
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Big Box Retail
Keep shoppers in the “know” with the latest news, events, and deals happening around them.
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Hospitals & Healthcare
Personalize relevant notifications to patients, visitors, and staff,
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Transportation Hubs
Share live travel updates with passengers along their journey, ensuring they’re up-to-date.
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Resorts & Parks
Upsell in-house specials or excursions, ensure guests know about all of the events that are taking place around your park or resort.
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Museums & Art Galleries
Send personalized welcome messages and upsell related products in your gift shop.
Learn moreHow it works
Mapsted gives businesses the tools to generate successful outcomes by gathering and leveraging the full range of consumer historical and situational information that’s available, to deliver highly personalized contextual messaging
Target
Find and target consumers and potential customers in your market using our powerful audience segmentation platform.Learn how to gain the deep insights you need to market to your potential customers using
Mapsted Location Marketing technology 
Create
Design compelling campaigns using Mapsted’s dynamic customer engagement tools to reach your clients with relevant offers they won’t be able to resist.Learn more about creating effective hyper- personalized campaigns with Location-based advertising
Engage
Send contextual, useful offers and promotions to your potential customers at the right time, in the right place, using our targeted alert and notification management platform.Learn how to use geofencing and behaviour-based triggers to create and send relevant push notifications with Notify CRM
Get started with Mapsted’s innovative location technology today
Discover how retailers are using contextual messaging solutions to increase sales and attract new customers.
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