Technology Trends

Hospitality Technology Trends Transforming Resorts and Hotels in 2024
April 18, 2025Hospitality Technology Trends Transforming Resorts and Hotels in 2024

Hospitality establishments like resorts and hotels are no longer just places where people lay their heads on fancy pillows when they’re travelling or on vacation. Over the past few years, the hospitality sector has been continually changing and technology is playing a large part in its evolution. With hospitality technology trends growing as they are, […]

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How to Persuade Customers with Data-Driven Storytelling
April 17, 2025How to Persuade Customers with Data-Driven Storytelling

Whether you’re trying to persuade a customer into buying a product, close a deal with a prospective decision-maker or influence a group of company executives, one of the most powerful tools you can use is data-driven storytelling. There have been many studies that show how executives and managers use data in their decision-making process, for […]

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What is Location-Based Marketing Technology and Why Do You Need It?
April 17, 2025What is Location-Based Marketing Technology and Why Do You Need It?

Location-based marketing technology allows companies to target consumers at a granular, more personalized level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on selected qualifiers like proximity to a store, events happening in their region, and more.  Location marketing has proven to […]

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Seamless Indoor-Outdoor Navigation: Challenges and Best Solutions for 2025
March 24, 2025Seamless Indoor-Outdoor Navigation: Challenges and Best Solutions for 2025

Companies leveraging location-based technology gain a significant competitive advantage. By harnessing intelligent technology, these forward-thinking organizations unlock a myriad of benefits that directly impact their bottom line. From elevating customer experiences and driving engagement to streamlining operations and maximizing revenue, the potential for seamless indoor-outdoor navigation is immense. One particularly indispensable application of location-based technology […]

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