Geofencing Technology - the Ultimate Way to Target and Engage Your Customers

Geofencing Marketing Software

When a visitor downloads your app and agrees to notifications, you can send timely, relevant messages, promotions and special offers when they enter a predefined location or geographic area. Mapsted’s mobile geofencing marketing platform can help you reach your marketing goals by connecting with customers at the right time and in the right place.

The best part? Our geofencing technology doesn’t require bulky beacon device installation, external Wi-Fi or additional external hardware. It works when you need it and where you need it to fast-track you to your business goals.

Marketing and Advertising

Combine our geofencing advertising platform with contextual messaging to reach your audience in the right place, at the right time, with offers they are ready to act on.

• Product Information - Offer insider information on new products when a shopper walks into your business.
• Special Offers - Send special offers for new products, limited edition releases or rewards points when consumers walk by your business.
• Customer Experience - Use geofencing and contextual messaging with rich behaviour-based data to increase engagement rates, shopper satisfaction and consumer loyalty.
• Win Market Share - Draw your customers away from the competition using geofencing. Set virtual geo-conquesting boundaries around competitors and send compelling offers to bring them back.

What is Geofencing Marketing and Why Does It Make Sense?

Reach your ideal customers right when and where they’re looking for a product or service like yours with Mapsted’s powerful geofencing marketing tools. Not only will you promote your company, but you will also find new ways to encourage your customers to engage with your brand.

• Create personalized customer experiences
• Offer more precise and personalized targeting
• Gain the advantage over your competitors
• Unlock deeper insights with better data collection
• Boost ad performance with compelling, data-driven content

Social Media and Events Applications

Geofencing marketing creates new ways for potential customers to engage with your brand across your social channels and at events.

• Personalize and enhance event experiences using mobile geofencing and targeted messaging.
• Send welcome messages when guests arrive at your event encouraging them to take a photo, use a custom filter and post it using a special hashtag on social media.
• Send messages encouraging customers to connect with others or to take part in specific activities at the event when they walk by a certain area.
• Trigger a pop-up notification asking them to leave a review or feedback as they leave the area.