MAPSTED BLOG

Artificial intelligence (AI) and location-based technology have a strong connection because location data is a valuable source of information that can be processed and analyzed using AI algorithms. Location-based technology collects data about the physical location of devices and users, which can be used to provide personalized and relevant information as recommendations, directions or advertisements…

Let’s face it, location-based technology is widely known for its mapping, wayfinding, blue-dot navigation, proximity marketing, and location analytics possibilities. And indeed, the potential benefits these services can bring to almost every industry is immense. But one of its most compelling use cases is often overlooked: its potential to save lives and reduce emergency response…

With the market for location analytics projected to soar to a staggering USD 82.14 billion by 2033, it has become a game-changer for businesses and organizations of all sizes, providing valuable insights into customer behaviour, streamlining operations, and facilitating informed decision-making. However, the traditional approach to conducting location analytics, which relies on external Wi-Fi networks,…

Today, data has become the most valuable currency, because it provides crucial information about customers that businesses need to deliver better experiences. However, obtaining data that is too revealing can be challenging due to various factors. Sometimes a simple request is sufficient for people to give up their data, while other times it takes more…

Location marketing has come a long way from being exclusive to big malls and community buildings. Nine in 10 marketers said location-based marketing had led to higher sales, with 86% saying it had helped them grow their customer base and 84% saying it had increased customer engagement. Nowadays, even small grocery stores can leverage the…

In the last decade alone, the world has grown by leaps and bounds technologically. Although it can be overwhelming at times, this smart technology allows us to do things we wouldn’t have been able to do without it. Such is the case with blue-dot navigation. In fact, Dr. Simon Banville, senior geodetic engineer, in an…

The word “sustainability” has been tossed around a lot lately, but it’s not just a buzzword anymore. Scientists have definitive evidence the earth is suffering from extremes in weather which has an effect on people’s livelihoods, the supply chain and business operations. The technological world in which we live might be able to offer some…

The agile revolution is sweeping across the global workplace and for good reason. Built on the bedrock principles of collaboration, flexibility, and continuous improvement, the agile office space is fast becoming the new standard for organizations that are serious about staying ahead of the curve. By encouraging employees to work in teams, share ideas, and…

If you’ve ever wondered what “geofencing” means, it is best explained through a real-world example. Imagine you are driving away from a Mercedes Benz dealership in your brand-new car (lucky you!). It’s a luxury car, and you intend to enjoy every moment of owning one – until it’s time to park and get some groceries. Leaving…

Imagine customers are shopping in your retail store and they receive a notification on their smartphone that says: “Welcome to our store! Here’s a 10% off coupon for your purchase today.” But they’re not sure if it’s a scam, so they hesitate to use it. That’s where digital trust comes in. If a business has…

Hospitality establishments like resorts and hotels are no longer just places where people lay their heads on fancy pillows when they’re travelling or on vacation. Over the past few years, the hospitality sector has been continually changing and technology is playing a large part in its evolution. With hospitality technology trends growing as they are,…

Although the term “datafication” was coined back in 2013, it’s only in recent times that this phenomenon has been actively changing how organizations function and make decisions.  So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can…