Optimized Visitor Experience
Digital transformation using location-based marketing tools and techniques allows banks to understand individual customer needs and deliver highly personalized banking solutions on and offline.
Wayfinding your way
Deliver an intuitive, customizable navigation experience that helps guide your attendees to booths and presentations at your show using interactive maps and highly accurate indoor positioning features.
Engage and inform
Use location- and behaviour-based messaging tools to send personalized welcome messages to your visitors when they arrive at the show, suggest upcoming live events, and help them connect with other attendees.
Manage the flow
Use heat maps to visualize traffic flow throughout your exhibition, and see what areas draw the most and least amount of traffic, so you can quickly move events or displays to optimize flow.
Connect with your Audience
Use powerful location technology solutions to help your exhibitors direct visitors to their booths, increase attendance at live product demos, and gain valuable feedback from attendees.
Advanced Indoor Navigation
Enhance the visitor experience with highly accurate, intuitive positioning tools that take the frustration out of wayfinding, and help guide your attendees to the booths and live demonstrations they don’t want to miss.
- Interactive maps, turn-by-turn Blue Dot navigation
- Horizontal and vertical positioning and multi-building support
- Built-in accessibility options, including voice navigation and speech-to-text search
Contextual Messaging
Help exhibitors connect with their targeted audiences, so they can increase sales and generate more interest in their products.
- Personalized, location-based welcome messages and live session notifications
- Time-sensitive discounts for products or services available at your exhibition
- Detailed surveys for valuable customer feedback
Real-time Traffic Flow Analysis
Use detailed, real-time insights to optimize traffic flow, plan the perfect location for a live demo or presentation, and adjust marketing strategies to attract more visitors, increase sales, and even plan next year’s show.
- Comprehensive location- and behaviour-based visitor information
- Heat maps for in-depth traffic density and flow information
- Detailed insights into most and least popular exhibits
Mapsted Solutions
In addition to Mapsted’s innovative location positioning and location marketing solutions, we offer in-depth location intelligence to help you effectively manage traffic flow and deliver an engaging visitor experience for all event attendees.
Analyze - Traffic flow analysis and visualization
- Use heat maps and dwell time to understand how visitors interact with your space
- Get real-time usage statistics for traffic volume at entrances, exits, and other areas
- Access real-time headcount statistics in all property areas in case of emergencies
Monitor - Resource and incident management
- Visualize patterns and trajectories for effective decision making
- Use predictive modeling to gain insight into future outcomes and trends
- Efficiently allocate resources and staff using real-time tracking
Get Started Today
Contact us to learn more about how you can engage your clients and enhance customer experience with advanced, hardware-free location technology.
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